Nemo sets record in first day DVD sales

MUMBAI: The small fish has effortlessly beaten monsters, young boys bitten by mutated spiders and assorted animated menagarie.


Underwater adventure Finding Nemo sold out eight million DVDs and videos on the first day it released in North American retail stores on Tuesday. The Walt Disney Co and Apple CEO Steve Jobs' promoted Pixar , which partnered for the computer animated movie's production and distribution, have claimed that the one day sales figure topped the joint venture's previous record of five million DVDs and videos sold by Monster INC.

The Buena Vista Home Entertainment division is now reportedly working double time to ensure that its duplication facilities keep up with the overwhelming demand. The previous record for DVDs sold on the first day was set by Spider Man, which sold 7 million copies.

Of the total, DVDs accounted for about 90 per cent of the first-day sales of Finding Nemo. The Pixar studio has since shipped 25 million copies but already has ordered more to meet extra demand expected over the weekend, says another report.

The Macworld report also quotes Buena Vista Home Entertainment president Robert Chapek as saying that he expects Nemo's total sales to rival the 32 million VHS copies of Disney's The Lion King in the 1990s. Finding Nemo has already set a new record as the top-grossing animated movie after earning ?339 million (?200m) in the US.

The computer-animated tale about a clownfish's attempts to rescue his son was the fifth in the partnership between Disney and Pixar. Previous hits include Monsters, Inc. and Toy Story 1 and 2.

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