| Barista Coffee has tied up with Sony Music for this
activity. Under this association Sony Music would endorse CDs and
music cassettes of their recent acts, which will be used as the lucky
draw prizes for the participants.
Consumers buying food, beverage and merchandise for Rs 110 and
above during specified hours of the performance, will be entitled
to participate in the lucky draw. The prizes will be given away
in a couple of draws during the performance.
'Oceans' is an upcoming music band comprising extremely talented
musicians. These musicians come from different parts of the globe
with a common perception to life. Jolly, who is founder of the group
is a 25 years old aspiring youth, zestful enough to motivate crowds
by his 'divine musical waves', as he says.
Barista has come up with this activity in order to promote and
encourage new talent. It is also to express its gratitude to the
customers for believing in their brand, according to a company statement.
Barista Coffee Company Limited head of marketing and strategic
planning Brotin Banerjee said, "We at Barista believe that
music, art and theatre is central to the Barista experience."
The activity started early this week at Noida (in the outskirts
of Delhi).
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