Barista ties up with Sony Music for 'live' music band

NEW DELHI: In another marketing strategy, coffee major Barista will have live music evenings at various outlets this winter as the company presents 'Oceans,' the music band that will perform live till 14 December 2003.



Barista Coffee has tied up with Sony Music for this activity. Under this association Sony Music would endorse CDs and music cassettes of their recent acts, which will be used as the lucky draw prizes for the participants.

Consumers buying food, beverage and merchandise for Rs 110 and above during specified hours of the performance, will be entitled to participate in the lucky draw. The prizes will be given away in a couple of draws during the performance.

'Oceans' is an upcoming music band comprising extremely talented musicians. These musicians come from different parts of the globe with a common perception to life. Jolly, who is founder of the group is a 25 years old aspiring youth, zestful enough to motivate crowds by his 'divine musical waves', as he says.

Barista has come up with this activity in order to promote and encourage new talent. It is also to express its gratitude to the customers for believing in their brand, according to a company statement.

Barista Coffee Company Limited head of marketing and strategic planning Brotin Banerjee said, "We at Barista believe that music, art and theatre is central to the Barista experience."

The activity started early this week at Noida (in the outskirts of Delhi).

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