Up for grabs are the dresses Saif Ali Khan and Priety Zinta are wearing in the now-popular song Mahi We, a black formal suit worn by Saif Ali Khan and and orange saree that Preity's wearing in the film's climax.

Fame Adlabs marketing head Shrikant Hazare says, "This initiative gives us the privilege to offer our guests an opportunity to win the dresses worn by their star icons. We are proud that the producer of the film has chosen Fame Adlabs as the only venue across India for this activity. In the past, we have organised events where Kareena Kapoor's costumes in Main Prem Ki Diwani Hun and Biba Collections of Baghban were displayed. The response from the audience has been fabulous. This initiative is an extension of our endeavor to provide our guests with more than just movies."

The practice of auctioning film costumes is nothing new to Bollywood. Raj Kapoor had started it as early as Bobby. The Barjatyas had also auctioned the dresses of Hum Aapke Hain Kaun and the more recent Main Prem Ki Diwani Hoon. Fame had also promoted films like Baghban by displaying costumes at their multiplex. But in KHNH's case, the costumes are to be given away absolutely free of cost. Guests can also win loads of movie merchandise, music CDs and cassettes by participating in the contests that the DJ will host live at the lobby level over the weekends.