Sponsors line up for the Sport Industry Awards 2004

LONDON: As part of a two-year deal, Collyer-Bristow Solicitors and Marsh are the latest sponsors to join forces with the Sport Industry Awards. The event takes place on 4 May 2004.

The two professional services firms will join UK Sport, Sport England, Kingston Smith, Aura Sports and Sport Business as sponsors of the third annual event.



With a leading reputation as lawyers operating in the sports marketplace, Collyer-Bristow will sponsor the prestigious category ?Sport Brand of the Year.? Last year the award was won by Sky Sports. The London based law firm advise a range of clients involved in sport including sponsors, agents, rights holders, event management companies, governing bodies and individual athletes.

A partner in the Sports Group of Collyer-Bristow David Becker said, "The awards are the leading event for the UK sport business and being associated with such an event is an exciting opportunity for us as we continue to build our sports law practice. The business of sport continues to grow consistently and we feel that it is important to be at the cutting edge of developments in this industry."

Risk and insurance services firm Marsh works closely with a number of sporting associations and governing bodies to help support, protect and contribute to the success of the industry. Marsh has opted to sponsor the new category ?Best Promotion of a Sport by a Governing Body.? The awards opened for entries on 1 October. The categories cover sport sponsorship, new media, publishing, advertising, kit design, PR, community programmes, governing bodies and entrepreneurial activities. The deadline for entries is 9 January 2004.

One of the first entrants is Adidas. The footwear manufacturer has been entered on behalf of Hill and Knowlton for their highly effective David Beckham and Jonny Wilkinson campaign. This PR activity was strategically launched in early October ahead of the recently concluded Rugby World Cup and the England Vs Turkey European Championships qualifying match.

Earlier this month Britain's sport minister Richard Caborn pledged his full support to the event. "Since their inception, the Sport Industry Awards have provided a magnificent platform for the recognition of the talent at play within the business of sport. Of particular focus for me will be the entries in the 'Best Sport in the Community Programme."

"This category continues to highlight some of the incredible achievements in the increasingly important environment of grass roots sport. With the launch of this years awards upon us, I am once again extremely pleased to be fully backing the event and, as ever, excited about the opportunity to reward the outstanding work created within this industry."

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