Tendulkar's souvenir shop ties up with cricketnext.com

    MUMBAI: Cricket website cricketnext.com has tied-up with Tendulkar?s. This is the joint restaurant venture between master blaster Sachin Tendulkar and food entrepreneur Sanjay Narang and is located in downtown Mumbai. According to the agreement the site will market the restaurant souvenirs on-line.

A report on the site states that with this tie-up, Tendulkar?s fans across India and the world can directly buy souvenir?s of the restaurant through the cricketnext website. Cricketnext.com's co-founder Sanjay Jha added, ?This is a fantastic opportunity for Tendulkar?s fans across India and the world to own and collect items of their hero through the cricketnext website. With the website?s global reach and access, fans separated by geographic boundaries and distance can now browse and buy these collectables, which were earlier limited to only fans visiting the restaurant.? Earlier this month the site roped in Australia's one day captain Ricky Ponting as its brand ambassador.

Tendulkar's has been created around the personal tastes and inimitable style of the master-batsman Sachin Tendulkar. It offers a wide range of multi-cuisine food that has been selected by the master blaster himself.

Explaining the idea behind the tie up Narang said, "Since we launched the restaurant there have always been requests from numerous guests to take a piece of Sachin back home as a momento of their visit. To meet these needs we came up with the idea of launching the souvenir shop. The sale of the souvenirs through the worldwide web would afford the opportunity to those fans who are unable to visit the restaurant or the souvenir shop."

Through its e-commerce platform Batnext, cricketnext.com offers the entire range of these souvenirs. They include a wide range of clothing from baseball hats to the Indian team shirt; from men?s rugby shirts to long-sleeved round neck T-shirts, designed for both men and women.

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