ING Vysya announces new corporate campaign

MUMBAI: Latest on the banking, life insurance and mutual fund provider ING Vysya is that it is poised to be "the new face of money" In India. Or so says its new corporate campaign.

Developed by Rediffusion DY&R, Bangalore, the campaign has been woven around the theme: 'The New Face of Money'. With the campaign already being launched from 24 November, the promotions will continue for two months. The multimedia campaign will reach customers across India through print, television, radio, outdoor and online advertising.



According to company release, the first phase of the campaign will create awareness about ING Vysya as a leading international player, with strong Indian values, ready to give money in India a new face. The campaign plans to cash on its symbol for over 60 countries, lion the symbol of the Indian currency.

The launch was attended by the three CEOs of the three ING Vysya business units ING Vysya Bank MD and CEO, Bart Hellemans, ING Vysya Life Insurance MD and CEO, Yvo Metzelaar, and ING Vysya Mutual Fund MD & CEO, Kavita Hurry.

The aim of this entire communications exercise, claims the release, is to ensure that customers think of ING Vysya not only as a life insurance advisor, a mutual fund manager or as a banker but as an expert who can provide a wide range of financial solutions. A strong ally who can protect, preserve and grow their wealth.

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