| The film highlights the advantages and
benefits of doing business in the Emirate, say an official release.
The business film is designed to complement and boost Dubai's status
as the commercial hub of the Middle East.
According to DTCM manager media and advertising, Ahmed Al Tunaiji,
"A display of what we have accomplished and what the future
has in store for the emirate has been projected tastefully. This
will inform and encourage regional and international investors,
elite' business community and leading commercial houses worldwide
about the numerous benefits that can be had by utilizing the facilities
and amenities available in the emirate for industrial and commercial
sector."
The film has picturised establishments like Media City, Internet
City, Dubai 2003, Jebel Ali Free Zone, Dubai Aluminum, Palm Dubai,
Madinet Jumeirah, Dubai Healthcare City, Dubai International Financial
Centre, and Festival City. The films plans to showcase a broader
picture of the Emirate in terms of trade, communication and manufacture
have been embodied.
"All these projects have redefined the commercial history
of the emirate from their inception and are seen as important landmarks
in Dubai's business and trade sector. Each project serves as benchmark
for us, which ensures a rewarding and thriving industrial future
on the global highway," said Al Tunaiji. The release says that
the video does not carry commentaries but has captivating visuals
supported by informative captions. "A picture is worth million
words and that was we have attempted here. The video copies will
be sent to our 13 overseas offices worldwide for distribution to
selected business houses and top decision makers in trade and industrial
sector and significant international markets," said Al Tunaiji.
DTCM's agenda in India is to promote commerce and tourism through
the organisation of marketing activities such as presentations,
roadshows, advertising, brochure distribution, direct sales meetings
and media education programmes, which include familiarization visits
for business and travel journalists to Dubai.
The DTCM expects to play an important role in boosting bilateral
ties by promoting a widespread awareness of the opportunities Dubai
has to offer for both business and tourism.
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