An official release informs that the completion of the line up
was achieved in record time. There are still over six months to
go until the tournament kicks off in Lisbon on 12 June 2004. The
release adds that the marketing programme's completion demonstrates
the strength of the Uefa European Football Championship and supports
Uefa's strategic decision to market the rights in-house. This has
resulted in record marketing revenues - achieved in challenging
market conditions - for Uefa's most prestigious competition.
Uefa CEO Gerhard Aigner added, "Uefa Euro 2004 promises to be a
spectacular sporting event enjoyed by millions all over the world.
This will now be significantly enhanced by the technology and support
services provided by our newest sponsor, BenQ. BenQ will be providing
Uefa and Euro 2004 with leading edge hardware and peripherals and
will also be the Official Statistics Provider on euro2004.com. This
will help maximise the enjoyment for fans around the world as real
time information at the touch of a button will be provided."
BenQ CEO K.Y. Lee commented, "The Uefa European Football Championship
is recognised for the quality of football and the enjoyment the
tournament brings to fans around the world. This reflects our values
at BenQ where our mission is to enhance the lifestyles and enjoyment
of our worldwide customers through provision of quality digital
solutions. Therefore our partnership with Uefa is a perfect fit
and one of which we are immensely proud."