An official release informs that the completion of the line up was achieved in record time. There are still over six months to go until the tournament kicks off in Lisbon on 12 June 2004. The release adds that the marketing programme's completion demonstrates the strength of the Uefa European Football Championship and supports Uefa's strategic decision to market the rights in-house. This has resulted in record marketing revenues - achieved in challenging market conditions - for Uefa's most prestigious competition.

Uefa CEO Gerhard Aigner added, "Uefa Euro 2004 promises to be a spectacular sporting event enjoyed by millions all over the world. This will now be significantly enhanced by the technology and support services provided by our newest sponsor, BenQ. BenQ will be providing Uefa and Euro 2004 with leading edge hardware and peripherals and will also be the Official Statistics Provider on euro2004.com. This will help maximise the enjoyment for fans around the world as real time information at the touch of a button will be provided."

BenQ CEO K.Y. Lee commented, "The Uefa European Football Championship is recognised for the quality of football and the enjoyment the tournament brings to fans around the world. This reflects our values at BenQ where our mission is to enhance the lifestyles and enjoyment of our worldwide customers through provision of quality digital solutions. Therefore our partnership with Uefa is a perfect fit and one of which we are immensely proud."