Mattel toys to grow base with contest and new toys

MUMBAI: In a bid to broaden its consumer base, Hot Wheels- the Mattel Toys brand - has announced a the Hot Wheels Grand Prix Program. While the infant and pre-school toy brand Fisher Price has launched their latest innovation Peek a BlocksTM' in India.



With the purchase of a Hot Wheels 'offer car', the customer gets a chance to win a trip to racing destination in the eastern hemisphere - the Malaysian Grand Prix (Sepang) in March 2004. Other prizes include Ferrari Merchandise Kits, 1:18 Hot Wheels Enzo Ferraris and 1:64 Formula One cars, says a company release.

Beside the chance to contest, the toys also contain lucky 'prize card'. There are more than a thousand prize cards for the taking, as well as a guaranteed prize on every purchase of the offer cars.

According to the Hot Wheels Grand Prix Program, vice president marketing Nanette D'Sa, said "Hot Wheels as a brand stands for Speed, Power, Performance and a winning attitude. We want to establish a strong connection of Hot Wheels with Formula racing, and our Grand Prix Program is just the start of a speedy new innings for Hot Wheels on the fast track".

As for the toddler range of toys, Fisher Price's Peek a BlocksTM' are a collection of block-themed toys, to help stimulate a baby's development in a fun way. Launched earlier this year in the US and some other parts of the world, the Peek a BlocksTM' line, has been ranked as one of the best lines ever from Fisher-Price by buyers across chains such as Wal-Mart, Target and Toys R Us, says the company release.

It will now be available across all leading toy and department stores in the country. Says D'Sa, "Fisher Price continues to focus on the values it was founded on helping mothers give their baby the best possible start in life. Peek a BlocksTM', the latest innovation from the Fisher Price Play Lab, will add a whole new dimension to a baby's world, inviting her to make amazing discoveries."

The Peek a BlocksTM line launched in India has 53 blocks, with every single block being unique. The Peek a BlocksTM range launched in India includes:

1. Sensory Blocks- three sets of 6 blocks, each set designed to stimulate baby's sense of sight, sound and touch.

2.Discovery Blocks- three sets of 6 blocks each set designed to help baby discover familiar objects from her world such as First Vehicles, Barnyard Friends and learning fundamentals.

3. Tumblin' Sounds GiraffeTM with Zoo Friends BlocksTM- the Giraffe comes with exclusive Zoo Friend blocks. Baby can stack the blocks on the Giraffe or drop them in for tumble down fun, complete with music and sounds.

4. 2 in 1 Activity WagonTM with Light Sensation Blocks- eight special blocks that come to life with light up effects, music and sounds. There's a big spinning drum, a teeter-totter with sliding beads, a flip up door, and storage for lots of blocks. As baby grows, she can flip out the handle and pull it along for musical, light up fun.

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