ISB&M, MAMI to host SIGMA 2003 in Mumbai

MUMBAI: The International School of Business and Media (ISB&M) is organising Sigma 2003, a media seminar in collaboration with MAMI (Mumbai Academy of Moving Images) as part of their sixth International Film Festival.



Sigma will be held on 24 - 25 November at the Hotel Grand Intercontinental in Mumbai from 9 am to 7 pm. ISB&M will be the first media institute to collaborate with MAMI for their festival.

MAMI film festivals have over the years been a great meeting point for professionals to keep abreast with the best films internationally, as also discuss emerging trends in the industry.

The conference will attended by eminent personalities from the media sector such as Ronnie Screwvala (CEO, UTV), Alex de Grunwald (Production Manager of the Academy Award winning film, Gandhi), Akash Khurana (CEO, Nimbus), Manmohan Shetty (Chairman NFDC), Thomas Abraham (managing editor,, Vikramjit Roy (Head, PR and Acquisitions Columbia Tristar), Rajat Kapoor (actor and theatre personality), Ajit Menon (MD, Dean - Pielle Communications) and many more.

The buzzword today is corporatisation and branding in the media industry, thus this seminar is organised at an appropriate time. For an established film production center – Mumbai, and a recently acquired official ‘industry’ status, it would be necessary to appreciate a whole gamut of new concepts, which are a norm abroad. Enhanced ‘Corporatisation’ is the need of the hour and over the last couple of years India has seen some positive results of this growing trend. Practices such as backward and forward integration from core competence, completion guarantee bonds, strategising market with merchandising etc. need to gain currency in the film industry’s day-to-day vocabulary.

Beyond doubt, filmmakers and technicians, who throng the MAMI festival in ever increasing numbers, would find Sigma 2003 worth while, invigorating and even necessary to their very practice.

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