BBC World launches interactive campaign for the Wheels Awards 2003

MUMBAI: BBC World's weekly series Wheels has announced the tenth series of Car and Bike Awards - Wheel Awards 2003. The awards will present India's best cars and bikes launched in past 12 months.

This time on the 24-hour news and information channel has launched an interactive marketing campaign to promote the awards through online media, on radio and in the press. Also for the first time, the channel has announced Wheels Viewers' Choice Awards for Car and Bike.Shows audience will be choosing the winners.



The awards this year instituted for the Car award section include ten categories. The first eight categories are divided according to the price range and then there is the Wheels Viewers' Choice Award and the prestigious Wheels Car of the Year Award.

Of the eight bike categories, six will be assessed by price range. They will be followed by the Wheels Viewers' Choice Award and the Wheels Bike of the Year Award. In addition, there will be the usual fun awards, introduced by Christopher Daruwalla.

The winners will be announced in a special hour-long programme to be shown later this year on BBC World, the BBC's commercially funded 24-hour international news and information channel.

The news and information channel has launched a competition, offering viewers a chance to win a pair of tickets to the Malaysian Grand Prix in Kuala Lumpur next March if they cast their votes for the Wheels Viewers' Choice Awards for Car and Bike.

The participants have to log on to the channels site selecting the car and bike of the year and answer three motoring questions. Every week 20 lucky winners will get a chance to win exclusive BBC World merchandise. That's besides a chance to qualify for the lucky draw for the trip to Malaysia.

According to BBC World, head of marketing Seema Kotecha, "BBC World always attempts to reach out and engage viewers through innovative platforms. The Viewers' Choice categories are a first for BBC World and will go a long way to building a stronger association with motoring enthusiasts. I hope the big prize of tickets to the Malaysian Grand Prix will create further excitement among Wheels viewers."

The Wheels Awards 2003 will judge cars and bikes in the Indian market on criteria including price, engine performance, suspension, looks and value for money.

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