WPP India becomes Group M Media

MUMBAI: It was in January this year that all the media operating units of the WPP Group was brought under one entity titled ?Group M?.



Eleven months later (Friday last to be precise), the name change was effected in India as well. WPP Marketing Communications India Pvt Ltd is now officially Group M Media India Pvt Ltd.

While the move globally was to ensure synergies in back room functions like research, in India, other than the change in title, the operational impact will probably be negligible.

Coming under Group M is Mindshare, Mindshare Fulcrum and Maximise (which earlier made up WPP Marketing Communications India) and also includes the other specialist units Broadmind, ATG-MCI, mDigital and CIU.

Sai Nagesh, director - marketing and corporate affairs, Group M, clarified that all operating units like Minsdshare, Maximize and Fulcrum that were earlier under WPP would continue to function as separate operational entities.

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