HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
Indiantelevision.com's Media, Advertising & Marketing Watch
 
New York Festivals recognises excellence in interactive media
 
Indiantelevision.com Team
(17 November 2003 2:00 pm)
 
NEW YORK: The New York Festivals (NYF) which oversees and runs international awards competitions in different media sections has conferred three grand awards. This was done at its 2003 International Interactive Awards.
 
 

Interpublic's R/GA agency was given the trophy for best web site. The agency created Nike Lab. The innovative site used cutting edge graphics and original episodic content to inform customers about Nike's latest performance-driven products.

The best web site design award went to Sweden's Forsman & Bodenfors. Its site for Volvo XC 90 Launch takes the visitor on a virtual road trip through an ever-changing Swedish terrain, with stops along the way to view aspects of Volvo's first SUV.

An official release informs that a revitalisation of the interactive industry is clearly indicated by the increase in overall entries to this year's interactive awards. The number of entries went back to where they were before 2001. The percentage of entries from outside North America increased by 28 per cent. However US companies won the most awards. Of the 14 Gold World Medals presented, five went to US companies, all of which are based in New York.

Canadian Broadcasting Corporation (CBC) earned two Gold World Medals. They were for Best Web Site Editorial with "CBC Radio 3" from CBC in Vancouver, BC; and for "Original Citizens" in Best Educational/Instructional CD-ROM - Social Studies, from CBC in Winnipeg. Over 600 entries were received from 26 countries for the interactive media competition.

NYF also oversees and runs international awards competitions in film and video; television programming and promotions; radio programming and promotions; television and radio advertising; design and print advertising.

 

 
Go to Top
Click for here more MAM Stories
 
Also Read: Headlines | CAS News | MAM Stories | Tube Talk | Technology Update | Perspectives
 
HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
 
 
 
 
 
 

Contact Us | Feedback | About Indiantelevision | Disclaimer
© 2001- 2005 Indian Television Dot Com Pvt Ltd. All Rights Reserved.