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Interpublic's R/GA agency was given the trophy for best web site.
The agency created Nike Lab. The innovative site used cutting edge
graphics and original episodic content to inform customers about
Nike's latest performance-driven products.
The best web site design award went to Sweden's Forsman & Bodenfors.
Its site for Volvo XC 90 Launch takes the visitor on a virtual road
trip through an ever-changing Swedish terrain, with stops along
the way to view aspects of Volvo's first SUV.
An official release informs that a revitalisation of the interactive
industry is clearly indicated by the increase in overall entries
to this year's interactive awards. The number of entries went back
to where they were before 2001. The percentage of entries from outside
North America increased by 28 per cent. However US companies won
the most awards. Of the 14 Gold World Medals presented, five went
to US companies, all of which are based in New York.
Canadian Broadcasting Corporation (CBC) earned two Gold World Medals.
They were for Best Web Site Editorial with "CBC Radio 3" from CBC
in Vancouver, BC; and for "Original Citizens" in Best Educational/Instructional
CD-ROM - Social Studies, from CBC in Winnipeg. Over 600 entries
were received from 26 countries for the interactive media competition.
NYF also oversees and runs international awards competitions in
film and video; television programming and promotions; radio programming
and promotions; television and radio advertising; design and print
advertising.
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