MAM

Publicis reports increased 3Q revenues courtesy US, Asia

PARIS: Publicis the world's fourth largest communications group has announced that consolidated revenues reached 2.79 billion euros for the quarter ended 30 September 2003. For the corresponding period last year the figure stood at 1.77 billion euros. This signifies an increase of 58 per cent.

 

 

 

In addition to new business won, Publicis Group effectively benefited from the improvement in the global advertising market, powered by the recovery evident for the past several months in North America and in the Asia-Pacific region. There are also encouraging signs in the European market, with relative improvement in Spain and of stabilisation in Germany.

However the European marketplace as a whole remains in negative in terms of organic growth, notably in France. In Latin America, the noticeable improvement in several markets during the third quarter made up for a decrease in Brazil.

Publicis CEO Maurice Levy admitted that while the global advertising market continued to improve the situation in Europe remains a concern. "If the German market seems to be stabilising, several significant European markets still remain difficult. The year 2003 should nevertheless provide us with the first year of growth in the advertising market for three years," he said.

Publicis is hopeful about the ad market for next year since the biggest sporting spectacle the Olympics takes place in Athens in August. In addition the Euro 2004 soccer tournament should also give the depressed European environment a boost.

In the third quarter the amount of net new business won by all networks of Publicis rose to $600 million (515 million euros), This figure includes the loss of the global Philips account and of Carrefour in France. This brings to $2.7 billion (2.3 billion euros) the total net new business won during the first three quarters of the year. Out of this nearly 60 per cent is in advertising. In India Publicis Worldwide acquired the account of L'Oreal/Garnier. Actresses Andie McDowell and Aishwarya Rai are two of the fragrances well known faces.

Another unit Saatchi & Saatchi won the International Olympic Committee worldwide account outside of the US. It also won Emirates Airlines in Europe, Danone in Asia, several Toyota accounts in the US. The Leo Burnett agency bagged Canon in Australia, Mobinil in Egypt, McDonald's in Indonesia, Petronas Dagang in Malaysia and Uni/President in Taiwan.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Piyush_Prasoon.jpg?itok=SCLgUghV
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Expedia.jpg?itok=kmyHvnv3
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories