| Barista joins in the party by displaying and selling
the Garfield books all across their espresso bars in India. Infact,
this is the first time that Barista will actually be selling books,
infact selling anything apart from their core functional products—coffee
and accompaniments.
Over 130 million Garfield books - for both adult and teenage readers
- have been sold worldwide. The Garfield comic strip appears daily
in 2,600 newspapers worldwide.
It appears in 63 countries, translated into 23 languages, read by
26,30,00,000 readers. Garfield, created by Jim Davis and circulated
by Universal Press Syndicate, is the world's most syndicated comic
strip.
Commenting on the synergies of this association, Barista Coffee
Head - Marketing Brotin Banerjee says, “Barista is delighted
to be associated with Garfield books by Wisdom Tree. This innovative
initiative heralds an exciting new phase for Barista's promotional
licensing business in India and is a big leap towards achieving
the Barista's mission to provide consumers multiple access points
to the brand and properties.”
Wisdom Tree publisher Shobhit Arya comments, “I believe two
things one cannot do without are oxygen and humour and we seem to
be desperately in need of both. I am sure Garfield will add to the
laughter around. Also I hope this innovative tie up with Barista
will change the way we look at book selling in India and give a
fresh perspective towards marketing books”.
Also read:
Barista, Inmatch Modelling hunt for "Faces of the Future"
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