| Under the offer, AirTel's pre-paid customers, both
new as well as existing, stand to win prizes ranging from Ford Ikons
to Kinetic bikes to VCDs or free talk time. Also one out of every
three customers, buying a new AirTel prepaid connection will win a
prize. The month-long offer which began today is valid in all 15 AirTel
circles, a company release informs.
The release states that the Sachin Se Poochho... offer uses
a never before interactive device to inform subscribers about their
winnings. Upon buying a new AirTel prepaid card, subscribers need
to dial 778 on which Tendulkar would tell them what they have won.
This has been made possible using interactive voice technology used
by AirTel.
As for the existing subscribers, whoever recharges their account
on any given day automatically will participate in a daily mega
draw.
According to the release, listening to Tendulkar announcing the
lucky winner is not the only benefit for the customers. Every day
for the next one month, a lucky winner will win a Ford Ikon, during
this promotion.
BTVL president (Mobility) Manoj Kohli is quoted in the release
as saying, "When customers choose AirTel, they don't just buy
a mobile service, they buy an entire relationship. This unique and
exciting promotion is our latest endeavor to engage with and reward
our customers for choosing to be a part of India's largest mobile
community."
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