Between 6 and 13 November model coordinators from
Inmatch Modelling will be sampling the best of international coffees
at Barista in the Juhu suburb of Mumbai as they wait for the "Faces
of the Future" to walk in.
Inmatch Modelling COO Anup Seth says, "We see a perfect fit between
the Barista customer profile and the kind of people we are looking
for. Barista, especially the outlet at Juhu, is a popular hangout
for young, spirited people with contemporary good looks and oodles
of attitude to match. Just what we are looking for!!"
"Our coffee just got a little sweeter!” says Barista
Coffee Company Limited head - marketing and strategy Brotin Banerjee.
"Our proposition has always been the best of coffees with a
little extra. Today, that little extra comes in the form of attractive
modeling and acting contracts. We will be looking at more such tie-ups
at Barista Espresso bars across the country with a view to leveraging
our brand equity to create further compelling reasons to visit for
our customers," he added.
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