Barista, Inmatch Modelling hunt for "Faces of the Future"

MUMBAI: Coffee major Barista and Inmatch Modelling have tied up in an interesting effort to find fresh new faces for careers in modeling and acting.


Between 6 and 13 November model coordinators from Inmatch Modelling will be sampling the best of international coffees at Barista in the Juhu suburb of Mumbai as they wait for the "Faces of the Future" to walk in.

Inmatch Modelling COO Anup Seth says, "We see a perfect fit between the Barista customer profile and the kind of people we are looking for. Barista, especially the outlet at Juhu, is a popular hangout for young, spirited people with contemporary good looks and oodles of attitude to match. Just what we are looking for!!"

"Our coffee just got a little sweeter!” says Barista Coffee Company Limited head - marketing and strategy Brotin Banerjee. "Our proposition has always been the best of coffees with a little extra. Today, that little extra comes in the form of attractive modeling and acting contracts. We will be looking at more such tie-ups at Barista Espresso bars across the country with a view to leveraging our brand equity to create further compelling reasons to visit for our customers," he added.

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