As part of the tri-nation ODI Series involving India, Australia and New Zealand, the hosts take on World Champions Australia in a day-night match here today.

Consumers were required to give a caption to the famous photograph of Pepsi’s Men in Blue in a huddle in the middle of the cricket ground, and drop completed entries at drop boxes placed at 15 key Pepsi outlets across Mumbai. Pepsi had also launched a phone-in consumer promotion in association with a FM radio channel, the winners of which also got to meet and greet the two cricket stars.

According to Satendra Agarwal, head of Pepsi’s operations in the western region, “Pepsi has been a pioneer in bringing fans closer to celebrities. Pepsi’s ‘Join the Huddle’ contest is yet another opportunity for fans in Mumbai to meet their favourite cricketers. This consumer contest received an overwhelming response and added a lot of fun and excitement to the cricket fever.”