Ad Asia overawes with cultural extravaganza

JAIPUR: "Shock and awe."




To an ad man, that could well have represented the Ad Asia 2003 organising committee?s thematic motif on Monday night, at the gala dinner held at the stunningly grandiose City Palace, abode of the Maharaja of Jaipur.

And the underlying message to Singapore city, the hosts of AdAsia 2005 ? ?Try and beat this.?

It was a hark back to the bygone feudal era of the Maharajas that was recreated for the assembled guests last night at the City Palace, right from the red carpet welcome gate which had two liveried elephants on either side with rose petals being showered on the guests as they walked in. The ramparts of the palace were lit up not by your usual light bulbs but by the traditional wooden fires burning (or at least this writer thinks it was wood being burnt as these fires were burning all round the palace walls).

Crowned beauties at Tuesday's do

An old British couple who had come for the ceremonies were simply awestruck by the opulence of the whole thing and the Japanese delegates (at least they looked Japanese) were true to type, clicking away and with camcorders in action.

As for the turnout, anyone who was anyone from the field of advertising and media was in attendance. And barring Star India CEO Peter Mukerjea, who was in Hong Kong at the briefing, announcing Michelle Guthrie as the new CEO of Star Asia (see Star appoints Michelle Guthrie as CEO), there was a good sprinkling of TV head honchos to be seen.

Zee Telefilms chairman Subhash Chandra, SET India CEO Kunal Dasgupta and his whole A-list team, MTV India bossman Alex Kuruvilla and NDTV Media CEO Raj Nayak were among those that this writer chanced to meet.

As for the night?s entertainment at was jazz maestro Siva Mani and evergreen crooner Usha Uthup who were on stage. With the light moments provided by MTV VJs Cyrus Broacha and Sophia and Miss World 2000 Priyanka Chopra giving some spiel.

Talking of Chopra, she was taken around the inner palace courtyard in a liveried carriage decked in her Miss World regalia (crown and gown and what not).

That was a downside to the night?s proceedings. The upside was the chance this writer had to be driven in a 1944 Packard, which the chauffeur said was world?s first air conditioned automobile. Now that?s called regal carriage.

Latest Reads
Social govt ads, toilet soaps most advertised during festival

While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common entertainer for the entire family through collective television viewing.

MAM Marketing Brands
Arrow says ’best is yet to come’ in latest campaign

Marking its 25th anniversary in the country this year, Arrow continues to stand tall for its contemporary, timeless and classic workwear; one that India has loved it for.

MAM Media and Advertising Ad Campaigns
This Diwali, Shopmatic helps you set up your online shop at just INR 4400

With online shopping being in the rage around the seasonal festivities, international e-commerce company Shopmatic is giving small businesses a golden chance to participate in the frenzy by setting their digital shops.

MAM Marketing Brands
ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships and Broadcast Productionfrom Cricket South Africa

MAM Marketing MAM
Mumbai Gears Up For The 10th Edition of TEDxGateway 2018 as 20+Speakers Take Center Stage

If there’s one platform that brings masterminds together from various walks of life, the first name that comes to mind is TEDxGateway.

MAM Marketing MAM
Initiative appoints Alok Sinha as chief strategy officer

IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency’s transformational vision merging legacy with new-age dynamism.

MAM Media and Advertising People
Anita Nayyar elevated as CEO of Havas Media Southeast Asia

Havas Group has promoted Anita Nayyar as CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region. This is in addition to her role as CEO of Havas Media India.

MAM Media and Advertising People
Guest Column: The changing landscape of 'Festive Marketing'

Festive season is a time when marketing spends by brands shoot through the roof – and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.

MAM Marketing MAM
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories