Ad Asia overawes with cultural extravaganza

JAIPUR: "Shock and awe."




To an ad man, that could well have represented the Ad Asia 2003 organising committee’s thematic motif on Monday night, at the gala dinner held at the stunningly grandiose City Palace, abode of the Maharaja of Jaipur.

And the underlying message to Singapore city, the hosts of AdAsia 2005 – “Try and beat this.”

It was a hark back to the bygone feudal era of the Maharajas that was recreated for the assembled guests last night at the City Palace, right from the red carpet welcome gate which had two liveried elephants on either side with rose petals being showered on the guests as they walked in. The ramparts of the palace were lit up not by your usual light bulbs but by the traditional wooden fires burning (or at least this writer thinks it was wood being burnt as these fires were burning all round the palace walls).

Crowned beauties at Tuesday's do

An old British couple who had come for the ceremonies were simply awestruck by the opulence of the whole thing and the Japanese delegates (at least they looked Japanese) were true to type, clicking away and with camcorders in action.

As for the turnout, anyone who was anyone from the field of advertising and media was in attendance. And barring Star India CEO Peter Mukerjea, who was in Hong Kong at the briefing, announcing Michelle Guthrie as the new CEO of Star Asia (see Star appoints Michelle Guthrie as CEO), there was a good sprinkling of TV head honchos to be seen.

Zee Telefilms chairman Subhash Chandra, SET India CEO Kunal Dasgupta and his whole A-list team, MTV India bossman Alex Kuruvilla and NDTV Media CEO Raj Nayak were among those that this writer chanced to meet.

As for the night’s entertainment at was jazz maestro Siva Mani and evergreen crooner Usha Uthup who were on stage. With the light moments provided by MTV VJs Cyrus Broacha and Sophia and Miss World 2000 Priyanka Chopra giving some spiel.

Talking of Chopra, she was taken around the inner palace courtyard in a liveried carriage decked in her Miss World regalia (crown and gown and what not).

That was a downside to the night’s proceedings. The upside was the chance this writer had to be driven in a 1944 Packard, which the chauffeur said was world’s first air conditioned automobile. Now that’s called regal carriage.

Latest Reads
PepsiCo acquires Bare Foods for $200M in a bid to provide healthy products

MUMBAI: A global snack brand started by an Indian, Bare Foods has been acquired by American multinational food, snack, and beverage corporation, PepsiCo. PesiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The...

MAM Marketing Brands
Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer

Industry veteran, Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer. With 21 years of industry experience, Saurabh has donned many hats such as of a  Film Director, Film Marketeer & Distributor, Content creator and many more.

MAM Media and Advertising People
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies
F&B cos reduce sugar to target health-conscious customers

MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit. Brands are ensuring their communication shows their commitment...

MAM Marketing MAM
Kundan Gold Refinery launches campaign for gold coins

MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and...

MAM Marketing MAM
Twinkle Khanna joins Kohler

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’. The campaign is meant to inspire people to bring colours in the bath space with confidence...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories