McDonalds teams with Timberlake on European concert tour

OAK BROOK: As part of McDonald's multi-dimensional global relationship with popstar Justin Timberlake, the company announced on 7 November its sponsorship of the "McDonald’s Presents Justin Timberlake ‘Justified’ World Tour ‘lovin’ it’ live" European concert tour.



The 19-city tour kicks off in Gent, Belgium on 16 November and concludes in Madrid, Spain on 27 January. It is part of McDonald’s ongoing relationship with Timberlake, which began with the launch of the company’s new worldwide marketing campaign "i’m lovin’ it" in September.

"I love what McDonald’s is doing with the new ‘i’m lovin’ it’ campaign and it’s cool to be part of it," said Timberlake. "We share the same crowd – people who like to have fun – and that’s what this new partnership and my European concert tour is all about."

Timberlake recorded a song called "I'm Lovin' It," which was produced by the Neptunes and released by Jive Records in August. He will perform the song as part of the tour.

During the tour, Timberlake will make personal appearances in select cities, visiting McDonald’s restaurants, Ronald McDonald Houses and participating in local sporting and community events. He will make a special appearance at a restaurant in Milan, Italy to help fundraise for Ronald McDonald House Charities on World Children’s Day at McDonald’s on 20 November.

"By appearing in our new commercials and singing our new theme line, Justin has already been seen and heard around the world as an exciting part of our new brand campaign," said McDonald’s Executive Vice President and Global Chief Marketing Officer Larry Light. "The European tour is a good example of how our partnership will continue to evolve with dynamic events and activities that will help connect McDonald’s to the world of young adults through music, entertainment, fashion and sports," he added.

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