BBC World signs sponsorship deal with Toyota & Raymond

NEW DELHI: BBC World, the BBC’s commercially funded 24-hour international news and information channel, has signed new sponsorship deals with Toyota, the leading automobile product manufacturer, and Raymond, one of the leading manufacturers of worsted suitings, to sponsor India Business Report, a flagship business programmes on the channel bringing business and economic news from across India.



Toyota Camry sponsorship runs on the channel from 26 October for 10 weeks for BBC World’s India Business Report, 'City Business Guide', the innovative and unique new IBR programme format showcasing 12 of the most important business cities and bringing insights to discerning consumers on how business is conducted in India.

Raymond has most recently come on board as another sponsor of the programme for eight weeks from 9 November till the end of the year.

Talking about these new sponsorships, Seema Mohapatra, BBC World’s head of sales, says, "The business programming on BBC World has kept pace with the trends and developments in the Indian context by keeping its format fresh - not just reporting market data, but also covering profiles of corporate giants, unusual businesses as well as city surveys on the basis of infrastructure and economic strength."

According to her, "Over the past few years, up-market business decision makers have registered their interest in the updates and analysis of domestic and international business stories, that we deliver in our business programming, India Business Report and more recently Asia Business Report. In addition, they have now been offered the opportunity of associated sponsorship that will further enhance their brand message. Toyota Camry and Raymond are our first set of sponsors of India Business Report and we hope there will be many more brands participating in sponsorship of IBR and ABR as well as our Market Watch segment in the future."

Ashish Kumar, deputy general manager, marketing, Toyota Kirloskar Motors, comments, "India Business Report is one programme that viewers have long looked to for authentic business news analysis and information. We are very glad to be the first sponsor of this premium programme, which is a perfect fit with the profile of our premium car - Toyota Camry."

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