MTV gears up for Aids summit and Immies

MUMBAI: It's likely that MTV will be awfully busy these days. With barely a week left for the third MTV Music Summit for Aids and the polling process on for Immies next two months seem action packed.



The Aids summit to be held jointly with pubcaster Doordarshan on 15 November, 5 pm onwards at MMRDA Grounds, aims to spread the message into 80 million homes across India.

According to a company release, the event has lined up a host of Indi-pop musicians, Bollywood favourites and trend-setting MTV VJs to rally for the people living with HIV/Aids. The big names the channel has roped in include Fardeen Khan, Isha Koppikar, Aftab Shivdasani, Dino Morea, Zayed Khan, Sameera Reddy, singer KK, Sunidhi Chauhan, Sukhbir, Hema Sardesai, Baba Sehgal, Hariharan and Babul Supriyo among others.

Besides the music galore, special stalls will be set up to educate and impart information on HIV/Aids. Amongst the highlight of this year MTV Music Summit is Sahara - a group of HIV/Aids infected 15-24-year-olds, who will perform their brand of music at the show. Dancing Feat will perform a special dance sequence choreographed by Shiamak Davar.

BBC India's Haath Se Haath Milaa will shoot a behind the scene episode of the MTV Music Summit with Humsafars (a groups of teens at risk of HIV/Aids). The event will be viewed by 80 million homes across India on 30 November at 9:30 pm on Doordarshan and 5 pm on MTV. GO 92.5 FM will be broadcasting live from MMRDA grounds.

As for the MTV Immies, the voting process is already on its way. The music channel presents an opportunity for Mumbaiites to vote for their favorite nominees. Supported by the Indian Music Industry (IMI), the MTV Immies will be held at the Goregaon Sports Club, Mumbai, on 12 December, and will premiere on MTV on December 14.

Viacom's Indian music arm will also have Daler Mehndi and Adnan Sami look-alikes grooving on the MTV Immies Float in Mumbai. The viewers can flag down a float and vote. The lucky ones can win some funky MTV bags, lightning pens and cool MTV caps.

The MTV Immies roadshow will travel to Pune, Mumbai, Delhi, Bangalore and Kolkata. Below the line activities on the Immies will also take place in Lucknow, Ahmedabad, Chandigarh and Hyderabad. In Mumbai, you can catch the float at the following venues:

9 November

11 am at Eros, Churchgate

11:45 am at Regal Theatre, Colaba

12:30 pm at Sterling Theatre, CST

1:15 pm at Mcdonalds, CST

2 pm at Lunch Break

2:30 pm at Metro Theatre

3:15 pm Fashion Street, Churchgate

4 pm at Crossroads, Mahalaxmi

4: 45 pm at Worli Seaface

5:30 pm at Shivaji Park

6:15 pm at Bandstand, Bandra

7 pm at Carter Road

10th November

11 am at Fame Adlabs, Andheri

11.45 am at Bhavan's College, Andheri

12:30 pm at Shoppers' Stop, Andheri (W)

1:15 pm at Mithibai College, Juhu

2 pm at Lunch Break

2:30 pm at G7 Multiplex

3:15 pm at Hill Road, Bandra

4 pm at National College/MMK, Bandra

4.45 pm at Linking Road, Bandra

5.30 pm at Bandstand, Bandra

6.15 pm at Carter Road, Bandra

7.00 pm at Seven Bungalows, Versova

8.00 pm at Lokhandwala (Barista/Café Coffee Day/ Pizza Hut)

The nominees for the Immies include AR Rehman, Udit Narayan, Shahrukh Khan, Alka Yagnik, Aishwarya Rai, Javed Akhtar, Adnan Sami, Sonu Nigam, Hema Sardesai, and Falguni Pathak among others.

Presented by AirTel, the MTV Immies is brought in association with LG Electronics, Kinetic Zing and Maruti - for the brand Alto. The Immies will honor artistes in 23 categories across all genres of music - from film to spiritual music; Indi-pop to devotional; ghazal to international. In addition, there will be an Inspiration/Special Recognition Award for outstanding contribution to music over the years.

The nominees of the popular categories are aired on MTV for a 'Viewers Choice Vote'. Viewers can vote for their favourite nominees via, SMS on 8888 or through on-ground polling booths at MTV hangouts such as Music World, Planet M, Rhythm House and INOX multiplexes, the release says.

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