MAM

Mastercard appoints Octagon to handle UEFA promotion

LONDON: Octagon Marketing has announced that they have been appointed by Mastercard Europe to manage their European sales promotion activity for the UEFA Champions League 2003-'04.

This new role builds on Octagon’s existing consultancy work for Mastercard for their sponsorship of European football’s elite club tournament in addition to the FIFA World Cup and Euro 2004.

A company release quotes Mastercard Europe Sponsorship VP Patrick Siméons as saying, "Octagon Marketing presented an innovative and compelling promotion to drive card usage and acquisition with our European partner banks. Their experience in football and outstanding marketing support over the years will now help us deliver our biggest and most exciting UEFA Champions League sales promotion to date."

The release informs that the promotion is being rolled out to member banks across Europe ready for implementation in early 2004. Octagon will continue to support and manage the promotion throughout the season including its climax around the UEFA Champions League Final 2004 in Gelsenkirchen, Germany.

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