Indiantelevision.com's Archives of Ad Asia 2003   * Be inspired but don't emulate West, Asian advertisiers urge * Advertising still key to marketing, but keep it simple: Trout (14 November 2003 )   * ‘Brain friendly’ ads get better brand recall: Noel Coburn * Can Asia become an economic Superpower? - Rajat Gupta * '15 universal human driver meet all brand needs' * Customer retention is all about satisfaction: Lester Wunderman (13 November 2003 )   * At parties or outside, delegates swing to networking beat * Birla sees Indian intellectual capital as a great brand positioning peg * "Opportunity to build brand India with global appeal" - Ambani * Bedbury laments loss of creative core in many firms * Can Bullet do a Harley makeover? Not likely * Passion fruit: the Harley Davidson story (12 November 2003 )   * 'Data important, but intuition crucial to consumer connect' * Ad Asia overawes with cultural extravaganza * 'Listen to the people'; Bachchan’s message at AdAsia 2003 opening (11 November 2003 )

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