| NEW YORK: The Cable Advertising Bureau (CAB), a professional
organisation of ad-supported cable networks and system operators,
has appointed Sean Cunningham as its president-CEO. Cunningham will
step down as the managing director of Interpublic Group of Cos.' Universal
McCann to assume charge at the CAB from 23 June onwards.
An adage report says that Cunningham will replace Joe Ostrow at
CAB. Ostrow is retiring and will be a part-time consultant to CAB.
The 42-year old Cunningham has managed Universal McCann's New York
office since 2000. The agency's clients include Wendy's International,
Maytag Corp. and Sony Corp. Universal McCann, part of Interpublic's
McCann-Erickson WorldGroup, was named Advertising Age's 2002 Media
Agency of the Year.
"I'm happy as a clam here," Cunningham was quoted as
saying about Universal McCann. "They've got great people, great
clients. This was the only place I wanted to work on the buy-side.
But I think [cable] is such a powerful sector, that even as great
as it is working here, the CAB is an even better opportunity."
The cable industry indeed is looking to tally its highest revenue
and cost-per-thousand (CPM) increases during the current cable upfront
TV ad sales market. The adage report says that executives from media
companies and agencies have been quoted as saying that CPM increases
alone this year are up 12 per cent, while overall revenue increases
are about 20 per cent higher than last year, with close to $6 billion
in sales being done.
|
