Universal McCann MD to assume charge of Cable Advertising Bureau

NEW YORK: The Cable Advertising Bureau (CAB), a professional organisation of ad-supported cable networks and system operators, has appointed Sean Cunningham as its president-CEO. Cunningham will step down as the managing director of Interpublic Group of Cos.' Universal McCann to assume charge at the CAB from 23 June onwards.

An adage report says that Cunningham will replace Joe Ostrow at CAB. Ostrow is retiring and will be a part-time consultant to CAB.

The 42-year old Cunningham has managed Universal McCann's New York office since 2000. The agency's clients include Wendy's International, Maytag Corp. and Sony Corp. Universal McCann, part of Interpublic's McCann-Erickson WorldGroup, was named Advertising Age's 2002 Media Agency of the Year.

"I'm happy as a clam here," Cunningham was quoted as saying about Universal McCann. "They've got great people, great clients. This was the only place I wanted to work on the buy-side. But I think [cable] is such a powerful sector, that even as great as it is working here, the CAB is an even better opportunity."

The cable industry indeed is looking to tally its highest revenue and cost-per-thousand (CPM) increases during the current cable upfront TV ad sales market. The adage report says that executives from media companies and agencies have been quoted as saying that CPM increases alone this year are up 12 per cent, while overall revenue increases are about 20 per cent higher than last year, with close to $6 billion in sales being done.

Latest Reads
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories