CBS backtracks on agreement with PETA for anti-fur ad

NEW YORK: Broadcast network CBS seems to have backed out of its commitment of doing something for a social cause. An adrants report says that animal rights group PETA (People for Ethical Treatment of Animals) had plans to feature Jenna Morasca, the latest Survivor winner, in an upcoming anti-fur ad campaign.

Survivor Jenna Moraska

CBS had confirmed and an agreement with PETA seems to have been in place as long as PETA did not mention the word "Survivor" in the ad. However, the adrants report says that CBS backed out at the last moment - saying that her appearance in the ad would interfere with her contractual obligations to the network.

Morasca was to appear in a faux fur bikini in the "Wear Fake for the Animal's Sake" ad campaign.

Meanwhile, PETA has also decided to take digs at Vogue editor Anna Wintour. Now PETA is going after her with a poster campaign claiming she extols the virtues of fur in Vogue.

On 2 June, the posters will be placed around New York City and handouts will be distributed outside Conde Naste headquarters with her direct telephone line and e-mail address. Additionally, PETA will ask supporters to flood Vogue's phone lines on the ad closing date of an upcoming issues in order to upset her while she is in the midst of a hectic schedule.

Reports also indicate that Wintour is not very popular - a staffer even wrote a book about her apparently, horrid, nature, adds the report.

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