Mumbai-based agent Happenings picks up new programmes on DD

MUMBAI: With the uncertainty prevailing around the implementation of the conditional access system (CAS), marketing concessionaires for public broadcaster Doordarshan are picking up lots of new programmes.

Happenings, a Mumbai-based marketing concessionaire, has picked up five programmes for DD Jullunder; three programmes for DD Metro. This is in addition to the existing programmes on DD Mumbai.

Happenings MD Harish Shaktawat says: "The uncertainty over CAS has helped us. We are getting more enquiries from media planners and buyers who wish to reach out to the interiors and upcountry markets in an attempt to develop a buffer for the post 14 July 2003 period. Several little-known producers in those areas as well as established players in the metros are specially creating content for DD channels in non-metros."

DD Jullunder

Name of the show Time day of telecast Rate per 10 secs
Lashkara Thursday 7:15 pm Rs 7,000
Reshmi Roomal Monday 7:55 pm Rs 5,000
Jalak Monday 7:15 pm Rs 7,000
Lokvedana Wednesday 7:15 pm Rs 4,500
Reshmi Dupatta Sunday 8:45 am Rs 2,500
Dateline Thursday 7:45 pm Rs 6,000

Happenings has also selling airtime for three music-based shows produced by T-series. These three programmes will be shown on DD Metro.

DD Metro

Name of the show Time day of telecast Rate per 10 secs
Pal do Pal Monday 7 pm Rs 5,500
Mast Mast Monday to Friday 12:30 pm Rs 2,500
Geet Sangeet Saturday 2 pm Rs 3,000

Happenings also has the following programmes on DD Mumbai: Chhatrapati Sahu Maharaj on Sundays (8:30 am slot) available at Rs 6,000 per 10 secs; Akanksha (Mondays to Tuesdays at 3:30 pm available at Rs 4,000 per 10 secs); Sukhanya (Wednesdays, Thursdays, Fridays at 3:30 pm available at Rs 4,000 per 10 secs) and Mast Dhamaka (on Saturdays at 7:30 pm available at Rs 7,000 per 10 secs).

Meanwhile, Shaktawat has also initiated dialogue with C&S channels. For June, Happenings has also picked up programmes on C&S channels such as Surya, Star, Zee Alpha, ETV Bangla amongst others.

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