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MUMBAI: With the uncertainty prevailing around the implementation
of the conditional access system (CAS), marketing concessionaires
for public broadcaster Doordarshan are picking up lots of new programmes.
Happenings, a Mumbai-based marketing concessionaire,
has picked up five programmes for DD Jullunder; three programmes
for DD Metro. This is in addition to the existing programmes on
DD Mumbai.
Happenings MD Harish Shaktawat says: "The uncertainty
over CAS has helped us. We are getting more enquiries from media
planners and buyers who wish to reach out to the interiors and upcountry
markets in an attempt to develop a buffer for the post 14 July 2003
period. Several little-known producers in those areas as well as
established players in the metros are specially creating content
for DD channels in non-metros."
DD Jullunder
| Name
of the show |
Time
day of telecast |
Rate
per 10 secs |
| Lashkara |
Thursday
7:15 pm |
Rs
7,000 |
| Reshmi
Roomal |
Monday
7:55 pm |
Rs
5,000 |
| Jalak |
Monday
7:15 pm |
Rs
7,000 |
| Lokvedana
|
Wednesday
7:15 pm |
Rs
4,500 |
| Reshmi
Dupatta |
Sunday
8:45 am |
Rs
2,500 |
| Dateline |
Thursday
7:45 pm |
Rs
6,000 |
Happenings has also selling airtime for three music-based shows
produced by T-series. These three programmes will be shown on DD
Metro.
DD Metro
| Name
of the show |
Time
day of telecast |
Rate
per 10 secs |
| Pal
do Pal |
Monday
7 pm |
Rs
5,500 |
| Mast
Mast |
Monday
to Friday 12:30 pm |
Rs
2,500 |
| Geet
Sangeet |
Saturday
2 pm |
Rs
3,000 |
Happenings also has the following programmes on DD Mumbai: Chhatrapati
Sahu Maharaj on Sundays (8:30 am slot) available at Rs 6,000
per 10 secs; Akanksha (Mondays to Tuesdays at 3:30 pm available
at Rs 4,000 per 10 secs); Sukhanya (Wednesdays, Thursdays,
Fridays at 3:30 pm available at Rs 4,000 per 10 secs) and Mast
Dhamaka (on Saturdays at 7:30 pm available at Rs 7,000 per 10
secs).
Meanwhile, Shaktawat has also initiated dialogue with C&S channels.
For June, Happenings has also picked up programmes on C&S channels
such as Surya, Star, Zee Alpha, ETV Bangla amongst others.
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