Mumbai-based agent Happenings picks up new programmes on DD

MUMBAI: With the uncertainty prevailing around the implementation of the conditional access system (CAS), marketing concessionaires for public broadcaster Doordarshan are picking up lots of new programmes.

Happenings, a Mumbai-based marketing concessionaire, has picked up five programmes for DD Jullunder; three programmes for DD Metro. This is in addition to the existing programmes on DD Mumbai.

Happenings MD Harish Shaktawat says: "The uncertainty over CAS has helped us. We are getting more enquiries from media planners and buyers who wish to reach out to the interiors and upcountry markets in an attempt to develop a buffer for the post 14 July 2003 period. Several little-known producers in those areas as well as established players in the metros are specially creating content for DD channels in non-metros."

DD Jullunder

Name of the show Time day of telecast Rate per 10 secs
Lashkara Thursday 7:15 pm Rs 7,000
Reshmi Roomal Monday 7:55 pm Rs 5,000
Jalak Monday 7:15 pm Rs 7,000
Lokvedana Wednesday 7:15 pm Rs 4,500
Reshmi Dupatta Sunday 8:45 am Rs 2,500
Dateline Thursday 7:45 pm Rs 6,000

Happenings has also selling airtime for three music-based shows produced by T-series. These three programmes will be shown on DD Metro.

DD Metro

Name of the show Time day of telecast Rate per 10 secs
Pal do Pal Monday 7 pm Rs 5,500
Mast Mast Monday to Friday 12:30 pm Rs 2,500
Geet Sangeet Saturday 2 pm Rs 3,000

Happenings also has the following programmes on DD Mumbai: Chhatrapati Sahu Maharaj on Sundays (8:30 am slot) available at Rs 6,000 per 10 secs; Akanksha (Mondays to Tuesdays at 3:30 pm available at Rs 4,000 per 10 secs); Sukhanya (Wednesdays, Thursdays, Fridays at 3:30 pm available at Rs 4,000 per 10 secs) and Mast Dhamaka (on Saturdays at 7:30 pm available at Rs 7,000 per 10 secs).

Meanwhile, Shaktawat has also initiated dialogue with C&S channels. For June, Happenings has also picked up programmes on C&S channels such as Surya, Star, Zee Alpha, ETV Bangla amongst others.

Latest Reads
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands
'Unpack Your Dreams', advise cricketers

Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

MAM Marketing Brands
Jahan Desh ke Rakshak wahan tak DishTV; special offer launched

There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on 15 January, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.

MAM Marketing Brands
Ad Club, AAAI to fight violence against women together

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a campaign to pitch communication as a force for good and battle the scourge of violence against women.

MAM Marketing MAM
Bhool Kar Bhi Mat Bhoolna, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “ Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.” The campaign aims to highlight the importance of having a term insurance plan.

MAM Media and Advertising Ad Campaigns
Havas Media's new identity tells story of brand ethos; new logo embodies integration of services

Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services,...

MAM Media and Advertising Media Agencies
'Choose Your Twinkle' on Valentine's has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories