OgilvyOne, UniWorld to launch American Red Cross campaign

NEW YORK: Ad agencies are fulfilling their duties of being responsible corporate citizens. An integrated campaign from the WPP group agencies OgilvyOne, Ogilvy PR and UniWorld Group will assist the American Red Cross in launching its largest blood drive effort this week in the US.

An adweek report says that the budget is estimated at $20 million. OgilvyOne, the relationship marketing arm of Ogilvy & Mather in New York, has created marketing materials that include TV and print ads, posters, mailers, appointment cards, brochures, payroll stuffers, banners and outdoor executions.

The promotional literature carry the American Red Cross' familiar "Together, we can save a life" tagline.

The essence of the campaign will be to convey how little time it takes to donate blood. The TV spots suggest people consider giving blood in between doing such mundane tasks as solving a crossword puzzle, taking the bus to work or fixing a child's bike. Each spot flashes to a Band Aid as "a badge of honour."

The ad campaign will also support the Red Cross' Save a Life Tour 2003, which will feature two Red Cross convoys that will travel across the country through 345 communities to generate awareness about blood donation.

Ogilvy PR is guiding media relations and publicity, while UniWorld handles multicultural outreach.

Latest Reads
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories