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Pepsi commercial premieres on Yahoo! India homepage

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MUMBAI: For the first time in India, a streaming ad will appear on the Internet before it appears on television.

The third in Pepsi's new summer four ad campaign series, premieres on the Yahoo! India website today; two days before the actual release on TV.

The ad directed by 28-year-old Shaad Ali of Saathiya fame stars Kareena Kapoor, Preity Zinta, Fardeen Khan and Saif Ali Khan. They have been cast in a way that makes them real and approachable ...the guys and gals next door, states a release.

According to the release, the ad shows an apartment complex where the guys are shacking up together and two girls move in next door. And when their paths cross, the fun begins because the guys will do anything for their Pepsi, even if it means being quite besharam to outwit the cool babes. The guys create a fun world around them full of mischief and daring to do things differently. Counter balancing this is a strong element of girl power - independent and striking out on their own with cool confidence. These insights are the core of the new campaign and it's all rooted in wanting more Pepsi and more fun out of life,the release adds.

Web surfers will be able to watch the entire ad on the homepage of Yahoo! India on 20 May and 21 May.The ad is also premiering on the Pepsizone on the Yahoo! India website at pepsizone.yahoo.co.in .

Pepsi and Yahoo! have also launched a joint consumer contest, titled "Find Out What's There?" As part of this contest, consumers who log on to the Yahoo! India site and watch the ad, have to answer two simple questions.

Ten grand prize winners of the contest get an opportunity to spend an evening with one of the stars of the ad. Other contestants have a chance to win one of over a 100 consolation prizes, states the release. The contest is on till 16 June 2003.

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