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Coca-Cola India launches ad campaigns for 'Sunfill Home Maker' offer

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MUMBAI: Coca-Cola India has launched a promotional campaign for its 'Sunfill Home Maker' offer .

The offer which is open for over a two-month period across the country, is being promoted through a 20-second TV commercial that portrays individual members of a family, each in problematic situation, being helped by the lady of the house and Sunfill.

Interestingly, Sunfill's position as the brand that continues to bring moments of joy to the entire family has been reinforced with a new theme ad called Skooty( currently being aired on all national channels).

The ad shows how Sunfill helps the housewife turnaround a tricky family situation into a happy occasion for all involved. The ad portrays an everyday situation tackled by the lady of the house in a creative manner, all displayed with a great sense of humor in the interactions between the mom, dad and the child. Both the commercials have been created by McCann Erickson .

According to the release, to avail the offer, consumers need to buy a 200 gram Sunfill family pack and scratch the accompanying card to win attractive Videocon products like television sets, refrigerators, air conditioners, washing machines and other consumer electronic goods.

There are 10 bumper prizes and 125 individual prizes on offer as part of this promotion. Each of the 10-bumper prizes includes a microwave oven with built-in-FM radio, a color TV, a refrigerator, an air conditioner, a washing machine, a DVD player, a home theatre system, a water purifier and a vacuum cleaner. The individual prizes comprise either a washing machine, or a color TV, or a refrigerator. In addition to these prizes, a free glass is also being offered with every Sunfill family pack, the release adds.

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