MAM

Reader's Digest's first ad campaign in 10 years - 'Get Involved'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/26/eklc.jpg?itok=vR9qQaJ2

NEW YORK: Reader's Digest, which claims to be the largest circulated magazine in the world, has announced the launch of its first advertising campaign in 10 years supporting the company's flagship magazine. The tagline -- Get Involved -- urges advertisers to tap into the deep connection that 40 million US readers have with the magazine.

In one ad, a young couple is pictured behind the headline, "If we got any closer to our readers, we'd need a pre-nup." In another, a young professional dines at a coffee house reading an issue behind the headline, "If we got any closer to our readers, they'd be finishing our sentences." The ads will appear through 30 June in Advertising Age, Adweek, Mediaweek, Brandweek and The Advertiser as well as on phone kiosks in New York City.

An official release states that as part of the campaign, Reader's Digest will offer members of the media community the opportunity to write copy for future ads and win a weekend at a luxury hotel by completing the phrase 'If we got any close to our readers.'. The contest will reach advertisers via Adweek.com, Adage.com, and mailings.

An official release that the campaign is the latest step in an industry movement that values audience quality, not merely size, in media buying. Reader's Digest has helped lead this charge among major magazines by creating the Involvement Index -- an audience quality metric now used by account teams within agencies across the country. The Involvement Index has attracted support from a growing roster of magazine companies including Disney, National Geographic.

The Index rolls up key MRI involvement measurements (such as average reading time and percentage reading four of the last four issues) into one number, and allows planners to make quick, objective, defensible comparisons on magazine audience quality.

Executive publisher of Reader's Digest Dom Rossi said, "A big audience is only valuable if the right people are paying attention. Advertised brands need prime time with consumers who are overwhelmed with information. That's what counts. That's what we deliver. With this ad campaign, we're telling our story: We deliver consumers who are more involved with our content than any other magazine or TV show."

Among the top 10 magazines reaching women 25 to 54, Reader's Digest ranks second in involvement with an index of 161 (61 per cent above average, 3 points behind Parents). With an Involvement Index of 139, Reader's Digest ranks second among the top 10 magazines for reaching PC-owning US households. National Geographic is first with 146.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/bbh.jpg?itok=UzZXqaqE
BBH India releases health campaign with real cast and crew

In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/Chetan%20bhagat.jpg?itok=UqaFusru
Chetan Bhagat unveils new venture logo on UC News

MUMBAI: India’s best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group. In a letter to his fans, also shared...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/OYO.jpg?itok=t5qrWWVw
OYO among LinkedIn's top 10 for job-seekers

MUMBAI: Action and engagement by over 500 million LinkedIn members have put OYO among the top 10 companies in India that attract the best talent. It is the only hospitality player among the top ten, rubbing shoulders with marquee global and Indian companies such as Alphabet, Amazon, Flipkart, KPMG...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/activa-4g.jpg?itok=_Nongxzv
GenNext defies age-related myths, Dentsu's Honda Activa 4G TVC shows

MUMBAI: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa - India's No. 1 selling two-wheeler brand. Developed by Dentsu One, a Dentsu Aegis Network agency, the TVC was launched with the World...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/lindsy.jpg?itok=4s_EENUR
Maxus' Lindsay Pattison to lead change initiatives across GroupM

GroupM, the world’s leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/vivek%20gaur.jpg?itok=D9gN5IUe
Indian brand Yepme enters Middle East with Souq.com, after its success in Europe & US with Amazon

MUMBAI: After successful launch of Yepme in UK, Europe and US in association with Amazon’s global selling program. Yepme today announced its launch on Souq.com – the leading online marketplace in Middle East – for selling its merchandise in key Middle East markets.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/group-m.jpg?itok=yBApxCjJ
GroupM launches Motion Content Group to meet demand for new economic models

MUMBAI: GroupM, the world’s leading media investment group, today announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the ever-growing market demand for new economic models for premium content across the entertainment and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/sahil.jpg?itok=pB95Jcms
iCubesWire bags Sanghi Cement mandate

iCubesWire, a leading Digital Marketing Solution and concept provider, recently won the digital marketing mandate for Sanghi Cement, a brand name of Ravi Sanghi Group dealing in cement production and distribution in Western India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/star-sports.jpg?itok=JH98y5nN
Star Sports' TVC underlines fan's limitless love for India-Pakistan cricket

Star Sports’ latest TVC for the ICC Champions Trophy 2017 campaign is a take on the magnetism of India - Pakistan cricket matches. India vs Pakistan matches across formats have created some moments of great significance in cricket, making it one of the biggest sporting rivalries in the world. On...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories