Indian advertising legend Larry Grant passes away

MUMBAI: The Indian advertising industry has lost another stalwart with the demise of advertising guru Larry Grant. Grant, CEO of the Pune-based Larry Grant Communications, had donned several hats during his 35 year career - advertising professional, author, columnist, consultant and member of industry bodies and committees.

Grant completed his education in Mussoorie, Dehra Dun, at the Air Force College. He was the former director, training and projects at J Walter Thompson. He has also worked with O&M, HTA, Contract Advertising (creative director), Shining of Paris, Paris and Singapore, again Contract Advertising (director ? training and projects).

Grant was the chairman of the key committee of the 13th Asian Advertising Congress. He was on the executive committee of the Advertising Agencies Association of India. He was the founder and chairman, training and professional development committee and a coordinator for Staca (Standing Committee on Advertising). For three terms, he was a member of the executive committee for the Communication Arts Guild (Cag).

Grant has written books - including the first one on the subject of advertising for the Mumbai University's Commerce (B. Com) course. He has also written ?Creative Manual? for Advertising Agencies Association of India; and ?How to start a business of your own choice? on direct marketing.

Grant was the former advertising and marketing columnist for renowned publications such as The Times of India and Maharashtra Herald, Pune. He was the editor for The Freemason. His website offers the latest on advertising.

Grant always believed in spending time with the younger generation of advertising professionals and students. He has been visiting faculty at Symbiosis Institute of Mass Communication, Pune University (Dept of Marketing), Chetna Institute of Management Studies, Narsee Monjee Institute of Management Studies, National Institute of Business Studies, Pune, KC College of Management Studies and Sir JJ College of Commerce.

But, Grant will still be remembered for the path-breaking campaign for Liberty shirts - which changed the face of retail advertising communication - Bajaj Auto and the government's Family Planning campaign.

Long live Larry Grant! Long live Indian advertising!

Latest Reads
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People launches new TVC campaign for ‘Home Utsav’

Real estate platform has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

MAM Media and Advertising Ad Campaigns
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM
Bloomberg|Quint WhatsApp Service - India’s only business news service which offers customized news & stock updates on the go Over 3.5 lakh subscribers in less than 8 months

WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone beyond being just an informal messaging app.

MAM Marketing MAM appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories