Vyas Giannetti Creative wins new biz worth Rs 30 million

NEW DELHI: Vyas Giannetti Creative (VGC) has been appointed as the consultants by Pidilite Industries to review its range of products, from its packaging to promotional materials. Besides this, VGC has recently also won the advertising account of soon-to-be-launched diamond brand from country’s largest solitary diamond manufacturer Shrenuj.

“This calendar year has been rather eventful for us at VGC. We have added some real prestigious brands to our already varied portfolio - Lee Jeans, Shrenuj Diamonds and Pidilite. None of the above business was won by pitching, but was acquired by invitation. VGC today has established itself as a holistic creative solution provider for all the communications needs of the clients. The agency boasts of a platter of blue chip client portfolio, such as Birla Sunlife Financial, Aditya Birla Corporate, Charagh Din, ITC, HLL, Borosil,” said VGC general manager Sanjay Chaudhri.

Regarding the assignment from Pidilite Industries, worth Rs 25 million, Chaudhri said:“We will be designing Pidilite’s various brands in the existing product categories such as adhesives, colors, maintenance products and others. Also, we will be working on couple of news brands in the pipeline.”

Interestingly, VGC has worked on packaging of Pidilite’s products in the past. “This account has come back to us as the client wanted to consolidate its entire packaging. Previously, the designing was done by independent design houses and advertising agencies,” said Chaudhri.

VGC has already worked on packaging of some of the prestigious brands such as Sangam Direct (HLL), Piramyd at Crossroads, Colgate Palmolive and Charmis in the past.

“Shrenuj is planning to launch a solitary diamond brand between 0.5-0.98 cents. And we will be working on the brand right from scratch. We will develop the communications strategy as well as the concept and designing of the packaging. This print campaign is expected to break in June,” added Chaudhri. The campaign will be released in the selective markets in the northern part of the country.

Shrenuj’s existing brand `Arisia’ is marketed by Diamond Trade Corporation.

Latest Reads
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories