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Leo Entertainment bags Varma Corporation's forthcoming projects

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MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India has bagged Bollywood producer-director Ramgopal Varma's four forthcoming projects including the forthcoming film Darna Mana Hai which will release on 27 June or 4 July 2003. The promos are already being aired on television channels.

A psycho-thriller, Darna Mana Hai, is very different kind of a film - it has six stories which apparently seem to be different from each other but have the same ending. While speaking to indiantelevision.com, Leo Entertainment head Sanjay Bhutiani says: "The first phase of the campaign - TV, hoardings, posters and banners for the domestic and international market - has already been conceptualised by the Leo Entertainment team. In an attempt to be different, we have developed offbeat creatives."

Talking about the creative designs, Bhutiani says: "It was challenge to come up with a novel concept. The promotional material doesn't use faces of the well-known Bollywood stars but motifs and objects which convey the essence and the message. Ramgopal Varma was actively involved and gave us his inputs too."

Leo Entertainment started in 2001 and has done work for Bollywood star Ajay Devgan for his film Raju Chacha. The firm's work in Sanjay Gupta's multi starrer Kaante - especially the tie up with Thums Up which became a benchmark for Bollywood - was appreciated by the producer Pritish Nandy.

Bhutiani adds: "For Pooja Bhatt's Jism, we provided an entire gamut of services - calendars with Bipasha Basu, posters, banners, hoardings, promotional literature, in-film placement tie ups with Zingaro beer. We have done a Coke tie up for Ramesh Sippy's forthcoming film Kuch Na Kaho(starring Aishwarya Rai and Abhishek Bachchan). We are also working with Ravi Chopra for Baghban (Amitabh, Hema Malini and Aman Verma). We have done quite a few things for Shah Rukh Khan'sChalte Chalte and for Percept Pictures' Makdee (tie ups with Mazaa, McDonalds)."

Looks as if agencies can expand their revenue streams by offering their services to Bollywood producers.

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