NEW DELHI: Consolidating its relations with countrys leading
conglomerate, Tata Group of companies, the Young and Rubicam group
media specialist The Mediaedge (TME) has bagged the media buying
assignment of Tata Engineering. The account was previously handled
by FCB Ulka. There was no pitch for the account.
Confirming the win, TME president Divya Gupta said:Tata is
one of the largest buying assignments in the country. Since we handle
media buying of 23 companies of Tata Group, the Tata Engineering
account was a natural progression. It is also testimonial of the
fact that we have delivered to the client in an increasingly complicated
and dynamic environment.
Its a sizable new account, was what Gupta had
to say on the Tata Engineering win. Tata Group had consolidated
its media buying operations under `Group Synergy Project by
appointing TME as its AOR in September 2001.
Ours is the fastest growing media company in the country.
In a rapidly changing media environment, clients are looking for
media specialists who are accountable and can deliver the results.
And TME believes in ensuring its clients this edge in the marketplace,