NEW DELHI: Public relations (PR) agencies and online paid media press release dissemination services beware! Competition is at hand now, online and that too free.

Claiming to be the world's first free online PR advisor, 4smartpr.com offers free solutions around corporate communications issues. The other popular paid sites which disseminate releases and corporate information include www.business2media (part of the WPP owned IPAN public relations) and prnewswire India.

Besides advice, www.4smartpr.com will also have regular features and articles about modern PR and is offering a downloadable, trial version of world's first computer based PR data manager created by Ashish Kaul, the person behind www.4smartpr.com.

According to an official statement from the company, the Registrar of Copyrights has accepted Kaul's submission for copyright protection to "Tuneer". This website seeks to familiarise the users of advertising and PR agencies so that they are able to get maximum returns for the money that is paid to these agencies.

According to Kaul, who presently looks after the corporate communication of the Subhash Chandra-promoted ASC Enterprise Ltd., "I am not an MBA or a marketing guru but a professional with a desire to contribute to this profession. There is no fee or commission that I am seeking by my association with this site. Both Tuneer and www.4smartpr.com were born out
of a personal interest to give the right perspective to this profession otherwise known to act as a postman."

www.4smartpr.com aims to aid the present and future corporate
communications managers with the correct understanding of 'Corporate Communications' thus enabling the communications manager to effectively take decisions in favour of a particular communication approach. The objective of this website is to enable the future managers to look at corporate communications
as a core management function aiding corporate /product brand building.