MAM

IIFA Charity Cricket Match to be held in South Africa

MUMBAI: Sony Entertainment Television's (SET) obsession with cricket continues. SET had acquired the exclusive rights to air the Samsung IIFA awards. The International Indian Film Academy (IIFA) has announced that as a precursor to the much awaited Samsung IIFA Awards 2003, an IIFA Charity Cricket Match will be held on 15 May 2003 from 4.00 pm at The Centurion Cricket Ground, Johannesburg, South Africa.

The match is being held to provide aid to the behind-the-scenes staff of Indian cinema. These would include technicians, light boys, assistants and the likes, states an official release. Part of the proceeds from the match in Johannesburg will also go towards South Africa's 'Northern Cricket Union Development Programme' .

The match would see a total of 40 players with three teams playing in the round robin format in matches consisting of eight overs each. The winners will be awarded medals. Professional commentators along with actors from Indian cinema will provide commentary for the match, the release adds.

"Cricket and cinema in India can be best described as a passion in this country. Being the 'official sponsor of digital passion', it is but natural for us to be associated with both of these. We will be leveraging both these associations in the coming months to reach out to more and more of our consumers all over the country," Samsung India director R Zutshi is quoted as saying in the release.

Conceptualised by Wizcraft International Entertainment, the charity match will see Team Samsung - Harbhajan Singh, Dinesh Mongia, Mohammad Kaif, Zaheer Khan and Anil Kumble join hands with Kapil Dev, Ajay Jadeja, Mohammed Azharuddin and Bollywood stars like Suniel Shetty, Anil Kapoor, Salman Khan, Akshaye Khanna, Rahul Khanna, Zayed Khan, Fardeen Khan, Abhishek Bachchan, Saif Ali Khan, Arbaaz Khan, Sanjay Kapoor, Bobby Deol, Shilpa Shetty and others; South African sport stars including Lance Klusener and South African celebrities too will pit their talents on the cricket field. It is interesting to note that Azharuddin and Jadeja will be playing together outside the country for the first time after the BCCI ban.

According to the release, Suniel Shetty, Anubhav Agarwal from RNA Mirage Builders; Samsung India, Mehul Choksi from Gili; Sony Entertainment Television and B V Rao from Venky's Chicken have been instrumental in helping put the IIFA Charity Cricket Match together.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/johnson.jpg?itok=DKeojJYF
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/itc.jpg?itok=cX8Y1slV
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/walmart.jpg?itok=iUQSOmvw
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Greenscape.jpg?itok=PAtWgjGE
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Amit_Jain.jpg?itok=PNvPhrxz
L'Oreal India appoints Amit Jain as managing director

MUMBAI: L’Oreal India has appointed Amit Jain as a new India managing director succeeding Jean Christophe Letellier who will shift within L’Oréal group after a five-year stint in the country.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/general.jpg?itok=td3GVm-a
Future Generali's Father's Day campaign breaks records on digital platforms

MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye. With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/comp.jpg?itok=m_ZWObAr
Kraft Heinz to sell Complan brand in India

MUMBAI: US food and beverage giant Kraft Heinz is looking to sell its children's energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion. Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ad.jpg?itok=pYWqIUIX
Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/gutenberg.jpg?itok=yVfRiv2x
Gutenberg Wins Gold in PR Asia Awards for 2018

Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories