MAM

JWT, KSA Technopak to promote seal of cotton in India

MUMBAI: Several top Indian textile brands have joined hands to promote cotton products through a multimedia campaign involving ground promotions, public relations and advertising.

As part of the endeavour, Cotton Gold Alliance (CGA), promoted by the US-based Cotton Council International (CCI) and Cotton Incorporated, has launched the 'Seal Of Cotton', which is the most recognised international trustmark of quality cotton products in India. CGA has appointed advertising major J Walter Thompson and global management consultancy firm KSA Technopak as its agents in India.

CGA will be supported by leading brands in the country, namely Arrow, Lee and Wrangler from Arvind Mills; Berkeley from Vardhman; Blackberrys, Cottons by Century; Crocodile, Euro, Frontline, Icon and LOGO from Ashima; Indigo Nation and Scullers from Indus League; Louis Philippe from Madura Garments; Monte Carlo and Cotton County from Nahar Group; Moral Fibre from GTN Textiles; Park Avenue and Parx from Raymond; and Shoppers' Stop stores labels - Stop, Life and Kashish. Leading textile firms like Ginni Filaments and Mafatlal Burlington have also joined this alliance. These brands will promote the "New face of cotton" in India.

To promote the 'Seal Of Cotton' awareness and usage, a communications campaign has been designed. It will emphasise the natural, positive attributes of cotton and the fact that cotton now has a new face, which is dynamic and versatile.

The campaign uses stunning masks to depict the 'New Face' concept. The masks are great showstoppers and will be used at the retail level, in the outdoor creative work and in the print medium. The range of garments bearing the Seal demonstrates how different and fashionable cotton really is, thereby repositioning cotton in the minds of the consumers and elevating its image.

The unveiling of the 'Seal of Cotton' took place on 7 May 2003 in Mumbai and was accompanied by a crisp fashion show that showcased the different faces of cotton - casuals, club wear or formals. The highlight of the show was the backdrop which was a life-size mask depicting the 'New face' of cotton in India. Leading apparel and textile brands will now display tags and labels that bear the seal - in the shape of a cotton boll - on their products, distinguishing them as high quality 100 per cent cotton products.

On the occasion of the launch leading global management consulting firm KSA Technopak principal Harminder Sahni said: "India is one of the largest producer-consumer of cotton products. The seal of cotton will help differentiate pure cotton products from a variety of cotton-like ones available in our market. The seal symbolises quality products made from 100 per cent cotton. We are extremely pleased to have the most eminent names in India's apparel and textile industry to promote the seal. Cotton products bearing the seal would promise a new look with fresh textures that range from velvety, shiny, stretchy and tough. The colours would be vibrant with exquisite sheens and trendy designs."

About Seal Of Cotton: Since 1973, the Seal Of Cotton has been an important symbol of quality for both retailers and consumers and is the focal point of the successful U.S. campaign that boosted cotton from a low point of 34 per cent market share in the 1970s to over 60 per cent today. Having given cotton unique brand recognition, this trademark is consistently recognised by eight out of ten consumers in the world's number one textile market, the United States. Consumers associate the Seal with positive attributes and are more likely to purchase those cotton products that are labelled with the trademark, even at premium price.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/LIVA.jpg?itok=TT6E3lU3
LIVA outshines in mall space with unique innovation

Mumbai:  Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/Caps.jpg?itok=7UCoCG4U
New Era up for hard graft in India

MUMBAI: Caps! They are functional and shield you from the heat on sunny days. But that’s not what caps are all for anymore. They seem to have become a part of the culture where they are worn more as a fashion accessory rather than for their functionality.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/TATA.jpg?itok=f893Kx_k
Just six Indian brands among 20 most trusted brands

BENGALURU: The 2018 edition, or the eighth edition of TRA Research’s (TRA) The Brand Trust Report of the most trusted 1,000 Indian brands was released today in Bengaluru by TRA’s Research Director Sachin Bhosle. From over 9,000 unique brands, TRA has shortlisted 1,000 as the most trusted brands by...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/KKR.jpg?itok=VGh5T3w-
DDB Mudra Group creates a new rally cry for team KKR

MUMBAI: The Kolkata Knight Riders (KKR) is a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League (IPL). The team, defined by its ‘Korbo, lorbo, jeetbo’ (Play, Fight, Win) spirit has won the championship trophy twice. At the IPL 2018, the team has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/TVC.jpg?itok=ZAoero-6
Black & White launches first India TVC

MUMBAI: Black & White Gettogethers from Diageo India has launched its first-ever India-specific TVC conceptualised by J Walter Thompson Bangalore and inspired by the brand message, “Made of Sharing”. It is a commercial that exhorts us to go out there and share moments and experiences with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/swiggy.jpg?itok=8uUGzjSI
Swiggy smashes creative sixer this IPL season

MUMBAI: Food ordering and delivery platform Swiggy has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions — cricket and food. The multi-lingual campaign is conceptualised by Lowe Lintas, Bengaluru. Swiggy roped in seasoned cricket...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Activa_5G.jpg?itok=AVFD1XCm
Honda launches new campaign for Activa 5G

MUMBAI: Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Bisleri-Fonzo.jpg?itok=UUzSs6YS
Bisleri launches new ad for Bisleri Fonzo

MUMBAI: Bisleri International recently announced the launch of its new brand Bisleri Fonzo, a mango aerated drink. The launch is supported by an integrated marketing campaign #MMMbhiAAHbhi which conveys the sensorial experience of the product – the delectable taste of the juice and the refreshment...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Sania_Mirza-800_0.jpg?itok=clgZmkgG
Centuary Mattresses gets Sania Mirza as brand ambassador

MUMBAI: Centuary Mattresses has appointed Indian tennis player Sania Mirza as its brand ambassador. This move also makes the company an early mover amongst the Indian mattress companies to have an association with a celebrity brand ambassador.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories