MAM

BBC World to offer special ad packages for new launches

MUMBAI: BBC World has created a spot buy opportunity for it's programmes - India Business Reportand The Situation Room in the months of March and April 2003.

Over the next two months, BBC World has come up with a series of unique video essays on the way forward for the Indian economy in the India Business Report : India The Road Ahead starting 9 March 2003.

Programme
Day
Time
Nos of spots
India Business Report
Sunday 9,16,23, 30 March
11 am 10 pm
4 * 30s
The Situation Room
Saturday 5 April
9 pm
2 * 30s
The Situation Room
Sunday 6 April
9 pm
2 * 30s
Hard Talk
Monday to Friday
9 pm to 9:30 pm
10 * 30s
RODP
Monday to Friday
6 pm to 12 midnight
10 * 30s
Breakfast News
Monday to Friday
6:30 am to 9:30 am
10 * 30s
ROS
Saturday to Sunday
6:30 am to 11:30 pm
32 * 30s
Total spots
 
 
70 * 30s

In the programme, four of India’s leading thinkers will offer a very personal vision of where India should be on the world stage and provide their own road maps for the journey ahead. The specially invited dignitaries include venture capitalist and author Gurcharan Das, Swadeshi Jagran Manch leader Swaminathan Gurumurthy, Professor Prabhat Patnaik of the Centre for Economic Studies and Planning in Delhi and Madhya Pradesh Chief Minister, Digvijay Singh, feature in four unique episodes with their views on India’s road ahead.

In April, BBC World will present The Situation Room. The events in The Situation Room are fictional. The possible dangers it presents are not. The programme examines how the world’s superpowers makes decisions in an international crisis.

The fictional situation is as always - it’s 2004 and India and Pakistan are at war, both with missiles ready and aimed. The American president and his top advisors must diffuse the situation. Filmed in Washington DC, The Situation Room gathers military experts, strategists and diplomats from the Reagan, Clinton and Bush Sr administrations to form a response to the stand-off.

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