NEW DELHI: One more Indian will head to Cannes not to win more awards but to "judge" entries! Wunderman India CEO Rajat Sethi has been selected as one of the eminent panel of direct marketing experts from around the world to judge the Lions Direct entries at the 50th anniversary of the Cannes Lions International Advertising Festival to be held at the Palais des Festival in Cannes, France from 15-21 June, 2003.

The Cannes Festival is the only get together for the global advertising community. Close to 10,000 key players from the whole industry congregate at the festival to view the best in International creativity.

After its successful launch in 2002, direct marketing is now fully integrated as part of the Cannes Lions International Advertising Festival. In 2002, more than 1000 entries from 283 agencies representing 35 countries were submitted to the first Lions Direct awards. The jury was made up of a select 26 top-flight direct marketing experts from 18 countries. Winning entries are awarded the highly coveted bronze, silver and gold Lions.