Aaj Tak to return Jackpot money to contributors

MUMBAI: Following the Indian defeat at the World Cup final, Aaj Tak has announced that it will be returning all the cheques collected from viewers for their Jeeto India Jackpot campaign, wherein money was pooled in to be given to the Indian team if they brought the Cup home.

Utmost care is being taken to ensure that all the cheques reach the contributors safely. The process has already been initiated, and the viewers will receive their cheques within a fortnight, states an official release.

The unique on-air campaign was started by Aaj Tak on 5 March to create a bridge between its viewers and the cricket team in South Africa, and to demonstrate the massive support that the Indian cricket team enjoyed within the country.

“Our heart beats for India. We were looking forward to our team’s victory in the finals and had pledged one crore towards the fund. Our boys did well, but Sunday was just not their day. Our viewers demonstrated their support for the Indian cricket team. We all wanted this money to go to the team, but sadly, we will have to return the same to the viewers,” Aaj Tak CEO G Krishnan is quoted as saying in the release.

People from all over the country and from walks of life had contributed towards this fund. The contributors’ lists included names like Pramod Mahajan, Sahib Singh Verma, Raj Kumar Dhoot, amongst others, the release adds.

Latest Reads
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories