MUMBAI: To strengthen its strategic emphasis on '360 Degree Branding' Ogilvy & Mather Advertising has launched Ogilvy - Signscapes. The new division will cover the entire gamut of retail (advertising), merchandising and signage solutions, says an official release.

Ogilvy has said that its Branding the last mile survey of retail advertising in 12 countries (including India) would add science and a better understanding and perspective of the Indian consumer and the space around him in the context of retail advertising and merchandising. This along with its learnings and network presence at the local market levels makes this proposition a complete end to end service provider.

The service portfolio includes retail auditing (evaluating the effectiveness of a retail advertising and ensuring uniformity/consistency across all retail merchandising and signage) concept development, designing as well as managing, execution and implementation. The agency's clients include SBI, ICICI and Asian Paints.

The release states that the division is in line with O&M's aim of Conquering the Great Outdoors and reiterating the belief in reaching the consumer wherever he might be.