MUMBAI: With the World Cup celebrating its climatic final act tomorrow; the advertising fraternity is being enticed with - what else? - some more cricket.

Ten Sports, which has the telecast rights for all cricket played in Sharjah, is launching the 'Cherry Blossom Sharjah Cup Contest' exclusively for Indian media and advertising trade professionals. The contest is being held in association with indiantelevision.com and will kick off on 24 March and go on till 1 April.

The contest entails answering four simple questions related to the Cherry Blossom Sharjah Cup. Four lucky winners will get an all expenses paid trip to Cherry Blossom Sharjah Cup final on 10 April. Participants can enter the contest online through Indiantelevision.com and its daily newsletters, The TV Linx Reporter and The Ad Linx Reporter.

Srilanka, South Africa and Pakistan are the three teams playing in Cherry Blossom Sharjah Cup 2003. The tournament begins on 1 April with the finals taking place on 10 April. Cherry Blossom is the title sponsor of the Sharjah Cup.

So, what are you waiting for!!! Enter the contest and if lucky you may just be one of the four lucky winners flying off to Sharjah to witness the finals LIVE!!