MAM

Nakshatra Diamond contest on Sony to promote soap

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/30/sonn.jpg?itok=0kL0Bri7

MUMBAI: Sony Entertainment Television (Set) is not leaving any stone unturned in promoting its existing shows and the new ones that are slated for a launch post World Cup.

Be it flashing promos during the matches on MAX; placing advertorials in leading dailies; hoardings or launching contests, the channel is doing it all.

With Balaji Telefilms' Kahani Terrii Merrii , the channel's alleged magnum opus not raking in the desired TRP ratings, the channel has resorted to various promotional campaigns. The latest offering is the Nakshatra Contest which was launched on 12 March 2003. The contest aims at harnessing female viewership.

The contest requires the participants to view the soap at 9:30 pm from Monday to Thursday and lookout for clues in the Nakshatra TV commercial aired during the break.Viewers get a chance to enter the contest by answering questions based on these clues. Viewers have been given a deadline of 3 April 2003 to send in their responses. Ten lucky viewers stand to win an exclusive piece of Nakshatra Diamond Jewellery, says a channel spokesperson.

"We chose Nakshatra Diamond because the brand fit worked with the opulence and grandeur of the show. The show is watched mostly by women and most women would fancy the possibility of being one of the 10 lucky winners of an exclusive piece of diamond jewellery," the spokesperson adds.

Lately, the channel has also been placing advertorials in a leading daily newspaper, to promote its other serials like Kkusum and Kyaa Hadsaa Kyaa Haquiqat to name a few. According to the channel spokesperson the advertorials, which are customised stories of a show are an innovative and effective way to reach out to viewers.

"We intend to use advertorials for our shows that have an interesting twist in the story track. Last week we placed advertorial for the show Kkusum. In the future it could be for any exciting development on Sony Entertainment Television" the spokesperson adds.

Though its clear that the channel is determined to pull all strings to boost its TRPs, what remains to be seen is if these promotional gimmicks really work .

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories