MUMBAI: Computerji, hai kohi jawaab? ABBY awards fever is
over but quiz mania (definitely not the Kaun Banega Crorepati
variety) will soon replace it! The national finals of The Economic
Times Brand Equity Quiz 2003 will be held on 22 March 2003 at 6:00
pm at Mumbai's SNDT University grounds.
The entire advertising and marketing fraternity looks forward to
the one-of-its-kind quiz show billed as the biggest corporate quiz
in the whole of Asia held immediately after the ABBIES. Tomorrow,
executives at different hierarchical levels will get a chance to
rub shoulders with the 'achievers' and the future 'whizkids' who
will storm the corporate world.
The contestants for tomorrow's mega-show represent various sectors
- from software to banking to ad agencies to computer hardware.
Eight teams will be battling for mega stakes after having trounced
the best minds in the regional finals held in eight cities: Fascel
(Ahmedabad), Remittag Software (Mumbai), Infosys (Pune), Ivy Computech
(Hyderabad), Compaq (Bangalore), Bank of America (Chennai), Leo
Burnett (Delhi) and HSBC (Kolkata).
The insurance sector will make its presence felt as the show is
presented by ING Vysya Life Insurance. Mahindra Scorpio is the grand
prize sponsor and others include Provogue, Raha Poly Products, Digjam,
Woodland, Panasonic. The associate sponsors include Raj Travels
and Tours, Sansui and Burberry fragrances courtesy Baccarose are
If you are unable to make it, merely switch CNBC. The official
television partner is CNBC India, which will broadcast a deferred
live telecast at 9.30 pm on 22 March.