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indiantelevision.com's Media, Advertising & Marketing Watch
 
Brand Equity Quiz 2003 finals on 22 March in Mumbai
 
The Indiantelevision.com Team

(21 March 2003 5:00 pm)
 

MUMBAI: Computerji, hai kohi jawaab? ABBY awards fever is over but quiz mania (definitely not the Kaun Banega Crorepati variety) will soon replace it! The national finals of The Economic Times Brand Equity Quiz 2003 will be held on 22 March 2003 at 6:00 pm at Mumbai's SNDT University grounds.

The entire advertising and marketing fraternity looks forward to the one-of-its-kind quiz show billed as the biggest corporate quiz in the whole of Asia held immediately after the ABBIES. Tomorrow, executives at different hierarchical levels will get a chance to rub shoulders with the 'achievers' and the future 'whizkids' who will storm the corporate world.

The contestants for tomorrow's mega-show represent various sectors - from software to banking to ad agencies to computer hardware. Eight teams will be battling for mega stakes after having trounced the best minds in the regional finals held in eight cities: Fascel (Ahmedabad), Remittag Software (Mumbai), Infosys (Pune), Ivy Computech (Hyderabad), Compaq (Bangalore), Bank of America (Chennai), Leo Burnett (Delhi) and HSBC (Kolkata).

The insurance sector will make its presence felt as the show is presented by ING Vysya Life Insurance. Mahindra Scorpio is the grand prize sponsor and others include Provogue, Raha Poly Products, Digjam, Woodland, Panasonic. The associate sponsors include Raj Travels and Tours, Sansui and Burberry fragrances courtesy Baccarose are co-sponsors.

If you are unable to make it, merely switch CNBC. The official television partner is CNBC India, which will broadcast a deferred live telecast at 9.30 pm on 22 March.

 
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