MUMBAI: As part of their integrated marketing communications cum public relations TV channels have been sponsoring India visits of celebrity celebrity head-honchos in addition to showcasing them through one-on-one interviews.

CNBC India, a leading business channel, has announced a "Power breakfast" with the Sun Microsystems CEO and co-founder Scott McNealy on the 21 March at 8:30 am at the Rooftop, Oberoi Towers, in Mumbai. Interestingly, the visit is McNealy's first-ever to India after assuming his current role.

A power packed delegation representing the banking and finance industry is scheduled to attend the interaction with McNealy. ICICI Bank chairman KV Kamath will present the keynote at the CNBC "Power breakfast" session. Reliance India vice-chairman Anil Ambani will also be conducting an exclusive interview with McNealy. This is Ambani's second high-profile interview attempt after his stint with BBC's Tim Sebastian in Hard Talk.

Defining the roadmap for the future in an interactive session, McNealy will share perspectives on the impact of technology on the domestic banking and financial services sector. Banking and financial services are acknowledged globally as the largest sector, which has adopted technology.

Sun Microsystems -- a company McNealy co-founded -- is the
quintessential Silicon Valley success story. Since its inception in 1982, the company has grown to become the leading global supplier of network computing solutions, with revenues exceeding $13 billion. McNealy has steered Sun to constant growth and innovation.

McNealy graduated from Harvard with a BA in Economics and went on to complete an MBA from Stanford. Those two formative years on "the farm" soon spawned a little start up known as SUN, originally an acronym for the Stanford University Network.

A complete maverick, an amateur ice hockey player, McNealy shies away from controversial issues in the computer world about as much as he avoids a defenseman's check in the rink. His tenacity and willingness to address tough issues head on has earned him both respect and admiration.

McNealy's vision and business acumen have made him one of the most influential and widely quoted leaders in the complex, fluid, and fast-moving IT industry. McNealy's ideas about computing often predate industry trends. For more than a decade, he has been advancing Sun's slogan, "The Network Is The Computer" a succinct statement of the company's vision of seamless connectivity.