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Lay’s Cavalcade celebrates cricket mania in New Delhi

New Delhi: With India having a more than a decent chance of making the World Cup Final on Sunday against Australia FMCGs are doing their best to capitalise on the momentum.

Snack brand maker Frito-Lay India has announced that it concluded its weeklong cricket extravaganza with the setting up of a 25 feet long cricket bat in M Block Market at Greater Kailash 1.

This bat has been doing the rounds of different parts of New Delhi as part of the Lay’s cavalcade. Cricket enthusiasts have been signing the bat wishing the Indian cricket team luck for tomorrow's semi-final encounter against minnows Kenya.

As part of the Lay's Cricket Road Show, the Lay's cavalcade visited all the hotspots and high traffic spots in New Delhi from 9 - 15 March. A special thematic float was created for the same on the lines of a cricket stadium complete with a cricket pitch with nets. A large imposing replica of the World Cup was placed right on top of the truck.

An official release informs that interactive games and music added to the mood of cricketing fun and action. In a display of support for Saurav and the boys, fans got their faces painted in the colours of the tricolour.Cricket aficionados tested their wits and skill in Luck Ya Duck and Lagi Bet Quiz.

Frito-Lay India is the manufacturer of snack brands such as Lay’s Potato Chips, Lehar Namkeen, Kurkure and Cheetos fun snacks in India. Its parent company, the $ 11 billion Frito-Lay International is the world’s largest snack food company and is part of the $27 billion PepsiCo Group of Companies.

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