MTV, Motorola hatch three-year $75 m alliance

CHICAGO: This is a 360 degrees marketing alliance that will strengthen the synergies between the mobile phone and the idiot box in terms of promotional activity. Two global companies Motorola and Viacom's MTV have announced a three-year $75 million alliance.

The alliance allows the music network to extend its innovative activity. The music network constantly builds around programming properties outside the US to the wireless world, via the power and popularity of Motorola devices. The alliance will also combine localised on-air programming and on-the-ground events, as well as interactive and web strategies.

The alliance will aim at benefiting from MTV's understanding and influence among the crucial youth segment and Motorola's technology and personalisation intelligence. The companies will develop and integrate locally created marketing activities in regions around the globe.

Together, MTV International and Motorola will provide an environment that radically accelerates the way people use and view their mobile phone -- creating a mobile entertainment experience for consumers to text, talk, rock, mix and more.

Components that will be tailor made in each market include:

* Innovative MTV content pre-loaded onto Motorola handsets, including ring tones, games, images.

* New MTV shows and vignettes in each region spotlighting new music and developing artists.

*Online extensions for Motorola and MTV's Web sites.

* Live MTV/Motorola events and retail promotions.

* Local media buys.

President MTV Networks International Bill Roedy was quoted as saying: "MTV is the only media brand that can deliver this all encompassing experience to young people across multiple media platforms. Motorola's commitment to being a leading innovator in the wireless space makes them a compelling partner to deliver these experiences with us."

In each region, MTV and Motorola will be introducing a number of new mobile entertainment experiences illustrating the endless possibilities created with this new collaboration. A centrepiece in regions throughout the world will be the development of a 30-minute show on MTV introducing new music in a completely different way.

While the overarching theme of showcasing new and emerging musical artists will cross all borders, every region will create their own show to address the different styles and flavors of the local landscape.

A number of mobile messaging efforts (SMS, EMS, MMS), online extensions, live events and retail promotions will create a complete integrated offering through all mediums. In addition, Motorola's MotoMixer technology, providing mobile and online mixing capabilities to create unique ring tones, will play a prominent role in highlighting the possibilities of mobile personalisation through music.

Latest Reads
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies
F&B cos reduce sugar to target health-conscious customers

MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit. Brands are ensuring their communication shows their commitment...

MAM Marketing MAM
Kundan Gold Refinery launches campaign for gold coins

MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and...

MAM Marketing MAM
Twinkle Khanna joins Kohler as ambassador

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’. The campaign is meant to inspire people to bring colours in the bath space with confidence...

MAM Media and Advertising People
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories