TBWA Worldwide bags coveted awards across 4 continents

NEW DELHI: TBWA Worldwide, the creative advertising network and part of the Omnicom group, has proved its supremacy across four continents by bagging the Network and Agency of the Year 2002 award .

The other agencies vying for the Agency Network of the year included DDB Needham, BBDO, Saatchi & Saatchi and Lowe, states a release.

Making its mark in innovative advertising, TBWA Worldwide has also been recognized by the advertising gospel - Campaign magazine for its award winning campaigns for John Smith's and 'Five' (formerly, Channel 5, in the UK), across US, Europe and Asia for 2002. 'Five' garnered the honour of Campaign'sMedium of the Year award.

According to the press release, TBWA Worldwide also won the Campaign of the Year award for Apple "Switchers" in the US, Sony Playstation in Europe and S K Telecom "Be the Reds" in Asia.

In 2002, best selling ale brand, John Smith's was at the centre of a whirlwind campaign, recently named by Campaign magazine as the Campaign of the year. Challenged with following up on the successful "cardboard cutout, no non-sense man" campaign, the agency team helped tap into the core values of the John Smith's brand and articulate it more explicitly and dimensionally than before, adds the release.

"We are extremely happy that TBWA has received such accolades from the advertising and marketing community. It is elating to note that TBWA has emerged as the chosen 'Network and Agency of the Year 2002' while competing for the global title with other advertising majors", TBWA Worldwide, president and CEO Jean Marie Dru is quoted as saying in the release.

Meanwhile, TBWA Anthem, India has made significant gains with a spate of recent client wins including BBC World Service, Hughes Escorts, Loctite, Samsonite and British Gas Broadband.

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