MUMBAI: RED FM, the radio branch of the India Today Group has decided to bring a smile on the faces of Mumbai's underprivileged children.

According to a press release, RED FM (93.5 FM) has added a new dimension to programming on radio by inviting Child Relief and You (CRY) to participate in their show dedicated to "Care for Mumbai's street children". 93.5 RED FM will have six underprivileged children on-air live from their studios in Mumbai on its weekly show Bombay Matters. RED FM has also pledged an amount of Rs 100,000 to CRY.

In the show Bombay Matters which airs every Saturday, pertinent matters are discussed: socially relevant issues such as homosexuality, physical and sexual abuse. The RED FM team has decided that it will tackle the issue of underprivilged children - a matter that is close to every Mumbai resident's heart.

This special programme aims to provide a humane face to one of the most powerful information media. Bombay Matters will have these children in the studios along with a CRY spokesman. The children will describe their average day to Mumbai, talk about their lives, trails and tribulations.

The programme also aims to collect money from their listeners in Mumbai, which would be utilised by CRY for the betterment of these street children. Listeners would be provided by phones numbers during the program or send an SMS to 2424, following which a CRY representative will get in touch with them to collect the donations.

Radio Today COO Nishchint Chawla was quoted as saying in a release: "Mumbai is not a heartless city. Its heart cries for these under-privileged children. This programme aims to bridge the gap between these street children and the caring citizens. Not only will it provide these children a platform to air their feelings but also provide the ever-caring citizens with a channel to contribute towards their welfare. On our part we are pledging Rs 100,000/- to CRY towards these children."

This programme is being produced by Freishia Bomanbehram and will be hosted by Natasha Borges. Bombay Matters is on 93.5 RED FM every Saturday, 8am – 12 noon.